High Female Population in APAC to Assist the Growth of the Global Pantyliner Market Through 2020

pantyliner market
is expected to reach USD 3,514 billion
by 2020, growing at a CAGR of more than 5%, according to Technavio’s
latest report.

In this report, Technavio
covers the market outlook and growth prospects of the global
pantyliner market for 2016-2020
. To calculate the market size,
the report considers the revenue generated from the retail sales of
pantyliners in the market.

Technavio’s research study segments the global pantyliner market into
the following regions:

  • Americas
  • Europe
  • APAC
  • MEA

The global pantyliner market was dominated by the Americas in 2014,
which accounted for a more than 45% market share. The Americas was
followed by Europe with 30.25%, APAC with 21.25%, and MEA still needs to
catch up with a market share of just 3%. Technavio analysts forecast the
market shares of the Americas and Europe to decrease slightly by 2020
due to increased demand from APAC countries.

Americas: largest pantyliner market

The pantyliner market in the Americas is expected to reach USD 1.59
billion by 2020, growing at a CAGR of close to 5%. The Americas is among
the leading regions for feminine hygiene products. The US is the largest
country for feminine hygiene products in the region as well as in the
global feminine hygiene products market.

According to Abhay Sinha, one of the Technavio’s lead health
and wellness
research analysts, “The penetration of feminine
hygiene products, especially tampons, menstrual cups, and pantyliners,
is high in the Americas because of high awareness rates and the high
proportion of working women.”

In addition, the US and Canada have high disposable incomes and
consumers in these countries prefer buying branded products. Over 30,000
American women spend on brands such as Always, CAREFREE, Kotex, and
store brands.

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Russia and the UK quoted the leading countries to gain interest in
pantyliners in Europe

The pantyliner market in Europe is growing rapidly and is experiencing a
positive growth rate in the current scenario. Due to the menopause,
women are suffering with hot flushes and various symptoms like
perspiration and white discharge, which can create malodors. This
creates a need for increased daily hygiene, which, in turn, is leading
to demand for pantyliners in the market.

Russia and the UK are among the leading countries rapidly gaining
interest in pantyliners. Pantyliners and shields dominate the feminine
care product market in Russia, contributing more than 50% of the market
share through the sales of these products. This is followed by sanitary
pads, disposable razors, and internal cleansers. The Always brand of
pantyliners was among the top most preferred brands in Russia and the UK
in 2014.

High female population and the rise in concern about hygiene
stimulating pantyliner market in APAC

The pantyliner market in APAC is expected to reach USD 769.6 million by
2020, growing at a CAGR of more than 5%. The high female population and
the rise in concern about hygiene are some of the drivers of the
pantyliner market in APAC. There has been a tremendous rise in the
middle income group in this region. In addition, the working female
population in this region is rising, which increases spending on
feminine hygiene products, such as pantyliners.

Sanitary pads are the most popular feminine hygiene products in this
region, and they are slowly gaining visibility in the market following a
previous lack of awareness. Companies are now increasing their marketing
strategies and trying to market pantyliners in line with other sanitary
products. International vendors, like P&G and Kimberly-Clark, have a
dominant presence in this region. “Countries like India are
price-sensitive, so vendors have introduced low price products to
attract price-sensitive and lower income group consumers in this region.
Many vendors are also spreading awareness of their products in rural
areas,” says Abhay.

Some of the top vendors in the global pantyliner market highlighted in
the report are:

  • Edgewell Personal Care
  • Kimberly-Clark
  • P&G
  • Premier
  • Unicharm

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value chain, including vendors, service providers, distributors,
re-sellers, and end-users.

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Technavio Research
Jesse Maida
Media & Marketing Executive
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