HSN and Naked Brand Group Partner to Launch “Comfortably You”
New Sleepwear, Loungewear and Intimates Collection Available
Exclusively on HSN January 2017
ST. PETERSBURG, Fla.–(BUSINESS WIRE)–Entertainment and lifestyle retailer HSN announced today it has
partnered with Comfortably You, LLC to launch an exclusive sleepwear,
loungewear, and intimates lifestyle collection, Comfortably You™,
on HSN on January 26, 2017. Comfortably You, LLC is led by renowned
sleepwear designer Carole Hochman and is a wholly owned subsidiary of
Naked Brand Group, Inc. (NASDAQ:NAKD) (“Naked”), an innovative inner
fashion and lifestyle brand.
Created for the modern woman looking for comfortable and fashionable
styles that can be worn both in the bedroom and around the home, the
debut Comfortably You™ collection will feature eight sleepwear and
casual wear styles including a robe set, night gown and t-shirt, and
separates including a bralette, yoga pants, and jacket. All styles will
be available exclusively on HSN in an assortment of solid colors and
prints in sizes ranging from XS – 3XL, all priced under $60.00. Designed
and manufactured by Carole Hochman and her team at Naked, the collection
will feature a proprietary “caressa” fabric to provide the ultimate soft
feeling with easy garment care that drapes beautifully around any
silhouette.
“Women today are looking for clothing that fits their lifestyles, yet
provides a superior level of comfort. Our new collection offers women
unmatched comfort and style with unique details, on-trend colors, and
modern prints that set these pieces apart from the ordinary and
expected,” said Carole Hochman, CEO and Chief Creative Officer of Naked
and CEO of Comfortably You, LLC. “I’m thrilled to be partnering with HSN
on the Comfortably You™ brand and in bringing consumers the choices,
variety, and elevated sleepwear experience they desire with the comfort
they deserve.”
“With over 30 years of design experience, Carole’s expertise within this
category will lend itself well to our customers, who value and trust the
knowledge of established industry leaders,” said Vanessa Dusold, SVP
Merchandising, Apparel and Accessories, HSN. “We’re pleased to introduce
our customers to this exclusive new line of sleepwear, loungewear and
intimates.”
Carole Hochman has been creating sleepwear and intimate apparel for more
than 30 years and served as the Chief Creative Officer of the Carole
Hochman Design Group until her departure in 2013. Under Carole’s
leadership, Carole Hochman Design Group manufactured Carole Hochman
brand sleepwear, loungewear and daywear, plus numerous other licensed
sleepwear collections including Christian Dior, Oscar de la Renta, Ralph
Lauren, Jockey, Donna Karan, Tommy Bahama, and Betsey Johnson. Carole
joined Naked as Chief Executive Officer, Chief Creative Officer, and
Chairwoman in 2014, where she is focused on developing intimate apparel,
sleepwear, and loungewear designed to meet the lifestyle and taste of
today’s woman.
About HSN:
HSN is a leading entertainment and lifestyle retailer, offering a
curated assortment of exclusive products and top brand names to its
customers. HSN incorporates entertainment, inspiration, personalities
and industry experts to provide an entirely unique shopping experience.
At HSN, customers find exceptional selections in Health & Beauty,
Jewelry, Home/Lifestyle, Fashion/Accessories, and Electronics. HSN
broadcasts live to approximately 94 million households in the US 24/7
and its website – HSN.com features more than 50,000 product videos.
Mobile applications include HSN apps for iPad, iPhone and Android. HSN,
founded 39 years ago as the first shopping network, is an operating
segment of HSN, Inc. (Nasdaq: HSNI).
For more information, please visit www.HSN.com,
or follow @HSN on Facebook and Twitter.
About Comfortably You, LLC:
Comfortably You, LLC is a wholly owned subsidiary of Naked Brands Group,
Inc. (NASDAQ:NAKD), an innovative inner fashion and lifestyle brand, and
an extension of the core Naked brand philosophy of being free to be
yourself and feel comfortable in your own skin. Our brand ideal is about
shedding the layers of the day and letting go of the pressures and
stresses of our daily lives. Our brand promise is about providing the
optimal fit, feel, and function in the essential, most intimate garments
we all wear closest to our skin, under our clothes, or at home where we
relax and sleep. As a brand, Comfortably You sets out to bring modern,
affordable sleep, lounge, and inner wear that is elegantly simple and
extraordinarily comfortable.
About Naked:
Naked was founded on one basic desire–to create a new standard for how
products worn close to the skin fit, feel, and function. Naked’s women’s
and men’s collections are available at www.wearnaked.com,
and Naked has a growing retail footprint for its innovative and
luxurious innerwear products in some of the leading online and
department stores in North America including Nordstrom, Bloomingdale’s,
Dillard’s, Soma, Saks Fifth Avenue, Amazon.com, BareNecessities.com, and
more. In 2014, renowned designer and sleepwear pioneer Carolee Hochman
joined Naked as Chief Executive Officer, Chief Creative Officer, and
Chairwoman with the goal of growing Naked into a global lifestyle brand.
In June 2015, Naked announced a strategic partnership with NBA Miami
HEAT (now Chicago Bulls) star Dwyane Wade. The 3-time NBA Champion,
11-time All Star, and Olympic Gold Medalist joined the Company’s
Advisory Board, and is the Creative Director for a signature collection
of men’s innerwear launching 2016. Naked is now headquartered in New
York City and plans to expand in the future into other apparel and
product categories that can exemplify the mission of the brand, such as
activewear, swimwear, sportswear. and more. http://www.nakedbrands.com/
Contacts
Comfortably You/Naked Brand Group
ICR
Jessica
Liddell/Brittany Fraser
203-682-8200
NakedBrandsPR@icrinc.com
or
HSN
Jen
Moch, 727-872-7947
Jennifer.Moch@hsn.net
