Internationally Renowned Athlete Cristiano Ronaldo and Start-up Company Elite Team Create Signature Luxury Blanket Line

MILWAUKEE–(BUSINESS WIRE)–Elite
Team, an exclusive distributor of Denali® luxury sports blankets,
announced that it has signed a three-year partnership with
internationally renowned Portuguese soccer sensation Cristiano Ronaldo,
to create an exclusive line of signature CR7 luxury blankets. The recent
winner of the UEFA Champions League and Euro 2016, Cristiano Ronaldo is
also the three-time FIFA Ballon d’Or winner and current all-time leading
scorer for Team Portugal and Real Madrid. The blanket line was created
to reflect Ronaldo’s personal CR7 brand, combining the highest quality
materials with exceptional performance on and off the field.

Launched in October 2015, Elite Team initiated the partnership with
Cristiano Ronaldo while he was reviewing products for endorsement
opportunities. Immediately impressed with the colors, quality and
softness of Elite Team’s line of licensed National Football League (NFL)
luxury blankets, Cristiano Ronaldo agreed to the partnership. The
agreement between Elite Team and Cristiano Ronaldo was signed May 31,
2016, and includes exclusive worldwide rights to produce, distribute and
market signature CR7 luxury blankets. Final terms of the agreement were
not disclosed.

The CR7 luxury blanket is currently available for pre-order and comes in
several designs and colors, each featuring a variation of the CR7 logo
and Cristiano Ronaldo’s hulk image logo. The CR7 luxury blanket is also
available in limited-edition black/pink to support breast cancer
awareness and red/green in celebration of Christmas.

Each CR7 luxury blanket retails between $60-$130, not including tax and
shipping, and are available in two sizes: 60” x 72” (152.4 cm x 182.88
cm) and 50” x 60” (127 cm x 152.4 cm).

To order your Cristiano Ronaldo blanket or for more information, visit www.eliteteam.com/cr7.

“I am very excited to partner with Elite Team and launch my signature
line of CR7 luxury blankets,” said Cristiano Ronaldo. “I am incredibly
impressed with the level of quality and craftsmanship; it truly is the
most comfortable blanket I have ever felt and complements my already
established CR7 brands perfectly.”

“On behalf of Elite Team, we are thrilled to be working alongside a
person as extraordinary as Cristiano Ronaldo, a world famous athlete
with inspiring leadership qualities,” said Elite Team’s President and
CEO Dan Sinykin. “Cris’s unique ability to transcend his success on the
pitch to building his personal brand outside of soccer is redefining
class and luxury. We look forward to a successful partnership.”

The CR7 luxury blanket is produced in the USA with fibers currently
sourced exclusively from Cristiano Ronaldo’s home country of Portugal.
The Denali® Microplush blankets provide championship durability,
delivering an appealing softness and drape, while billions of air
pockets created between fibers act as insulators to maintain the ideal
temperature for multi-season comfort. Opposed to printed blankets, CR7
blankets are knit with dyed fibers and the exclusive CR7 brand imagery
are knit right into the blanket itself, optimizing color and design
quality.

About Cristiano Ronaldo

Cristiano Ronaldo is one of the world’s top footballers, having been
voted three-time winner of the FIFA Ballon d’Or award. The Portuguese
forward’s career has included scoring over 500 goals, and winning three
Premier Leagues, one FA Cups, two Community Shields, two Carling Cups,
one La Liga, two Copa Del Reys, one Supercopa de España, two UEFA
Champions Leagues, one UEFA Super Cup and two FIFA Club World Cups.

About Elite Team

Elite Team is an exclusive distributor of Cristiano Ronaldo licensed
blankets, as well as The Northwest Company’s Denali® Microplush luxury
NFL and collegiate licensed blankets. We bleed passion for our teams and
our sport’s heroes. Like every great team, our success starts with a
solid game plan. Ours is simple. We use the best materials, take great
pride in our workmanship and do all the little things by hand that make
a difference in our blankets. We’re committed to providing an elite fan
experience through uncompromised, American-made products and world-class
customer service. Take pride when you show your colors. Elite Team
Blankets, the Official Blankets of Pure Fandemonium. For more
information, visit EliteTeam.com.

Contacts

On behalf of Elite Team
Jeff Dardis
414-319-5700
jeffdardis@zizzogroup.com