IRI and FMI Unveil Top Five Trends in Fresh Foods at FMI Midwinter and Launch Educational Webinar Series




Steve Ramsey, Executive Vice President, Practice Leader, IRI

Sally Lyons Wyatt, Executive Vice President, Practice
Leader, IRI

Rick Stein, Vice President, Fresh Foods, FMI



Consumers’ shopping and eating patterns are changing, and they are
shopping the perimeter of the store for fresh products like never
before. Since there is a huge opportunity for retailers to
differentiate themselves in the marketplace by making the most of
their perimeter aisles, IRI, FMI and FMI Fresh Executive Committee
are joining forces to unveil the top five trends that will impact
the fresh food industry in 2016 and beyond. FMI’s Rick Stein and
IRI’s Steve Ramsey and Sally Lyons Wyatt will unveil the
groundbreaking, fresh food research in a special “Coffee With”
session titled “Top Trends in Fresh” at the FMI Midwinter
Executive Conference. The presentation will take a high-level look
at the top five fresh food trends that will drive perimeter store
sales for retailers in 2016.


To take a deep dive into each of the top five trends, IRI and FMI
also are hosting a series of monthly webinars that will kick off
in late January and run through May. The first webinar, scheduled
for Jan. 28, will focus on “Food Transparency.” For more
information and to register for the free webinar, visit:



The perimeter of the store, which includes fresh meat, deli,
produce, bakery, seafood and prepared foods, can now make up to 40
percent of a store in some instances. Because the emphasis on the
perimeter is changing the retailing landscape, IRI and FMI are
taking a high-level look at the following trends that are making the
biggest impact on the perimeter aisles through a combination of IRI
data, consumer panel information and analysis, IRI solutions and
consumer segmentations, secondary research and interviews with
retail executives. These trends are moving fast and are continuously
evolving, so retailers that adopt all five trends will propel growth
in 2016 and years to come:

Food Transparency: Consumers want to know what’s in their
food and where it comes from. Retailers that embrace food
transparency grow sales up to 25 percent faster than their peers.

Convenience: Convenience is king in many categories.
Across departments, items that meet consumers’ need for
convenience are typically growing much faster than the category as
a whole.

Connected Consumer: A whopping 40 percent of consumers
use digital tools before shopping the perimeter. With e-commerce
sales forecasted to grow to 10 percent of total grocery sales by
2022, retailers can position themselves now to win shoppers and
market share.

New Supply Chains: In response to the first three trends,
retailers are creating new sources of supply through either owning
their own farms or working with local farmers and sustainable
suppliers that turn the traditional supply chain upside down.

Prepared Foods and Specialty: Retailers are going
toe-to-toe with restaurants by offering such specialties as cheese
shops, sushi bars and restaurant-style prepared meals. In fact,
prepared foods are the third largest perimeter department, with
$11 billion in sales and growing at 10 percent a year.



Saturday, Jan. 23, 2016, 11-11:45 a.m. ET



FMI Midwinter Executive Conference
Fontainebleau Miami Beach
4441 Collins Ave.
Miami Beach, FL 33140


About the IRI Partner Ecosystem

IRI fundamentally believes that delivering differentiated growth for
clients requires deep, highly integrated partnering with a variety of
best-of-breed companies. As such, IRI works closely with a broad range
of industry leaders to create innovative joint solutions, services and
access to capabilities to help its clients more effectively compete in
their various markets and exceed their growth objectives. IRI is
committed to its partnership philosophy and continues to actively
enhance its ecosystem of partners through alliances, joint ventures,
acquisitions and affiliations. The IRI Partner Ecosystem includes
such companies as BlueKai (an Oracle company), The
Boston Consulting Group, comScore, Datalogix 
Oracle company), Experian, GfK, Gigwalk, GuestMetrics, Ipsos, Kantar, MasterCard
Advisors, MaxPoint, Millward Brown Digital, Mu Sigma, Oracle Social
Cloud, Rentrak, SPINS, Univision and others.

About IRI

IRI is a leading provider of big data, predictive analytics and
forward-looking insights that help CPG, OTC health care organizations,
retailers and media companies grow their businesses. With the largest
repository of purchase, media, social, causal and loyalty data, all
integrated on an on-demand cloud-based technology platform, IRI helps to
guide its more than 5,000 clients around the world in their quests to
remain relentlessly relevant, capture market share, connect with
consumers and deliver market-leading growth. A confluence of major
external events—a revolution in consumer buying, big data coming into
its own, advanced analytics and automated consumer activation—is leading
to a seismic shift in drivers of success in all industries. Ensure your
business can leverage data at

About FMI

Food Marketing Institute proudly advocates on behalf of the food retail
industry. FMI’s U.S. members operate nearly 40,000 retail food stores
and 25,000 pharmacies, representing a combined annual sales volume of
almost $770 billion. Through programs in public affairs, food safety,
research, education and industry relations, FMI offers resources and
provides valuable benefits to more than 1,225 food retail and wholesale
member companies in the United States and around the world. FMI
membership covers the spectrum of diverse venues where food is sold,
including single-owner grocery stores, large multi-store supermarket
chains and mixed retail stores. For more information, visit,
and for information regarding the FMI foundation, visit


IRI Contact:
Shelley Hughes
+1 312.474.3675

Heather Garlich
+1 202.220.0616