Iteris Launches PedTrax Computer Vision for Smarter Crosswalks

System Automates 24/7 Measurement of Pedestrian Crossing Activity at
Intersections

SANTA ANA, Calif.–(BUSINESS WIRE)–#ITE—Iteris,
Inc. (NASDAQ: ITI), the global leader in applied informatics for
transportation and agriculture, today announced that it will unveil its PedTrax™
computer vision technology for pedestrian measurement at the ITE
2016 Annual Meeting August 14-17 in Anaheim, Calif.

With PedTrax, Iteris is adding new pedestrian measurement capabilities
to its industry-leading advanced video detection platforms that already
include the world’s first bicycle detection and differentiation feature, SmartCycle®.
PedTrax automates measurement of both the count, direction and speed of
pedestrians in crosswalks to provide insights on levels of street life.

“Complete Streets embrace active transportation modes including walking
and cycling, and their management is more effective with a
performance-based approach for street measurements. As cities look at
our streets from the view of everyone who actually uses them, getting an
accurate and comprehensive view of pedestrian activity can be difficult,
costly and time-consuming,” said Todd Kreter, Senior Vice President and
General Manager, Roadway Sensors. “Iteris engineers designed this new
PedTrax computer vision technology for automated pedestrian measurement
at intersections to improve safety and mobility without the need for new
equipment installation.”

Protecting Our Most Vulnerable Intersection Users with Accurate,
Up-to-the-Minute Data
With PedTrax, transportation
professionals and officials can make cities safer for pedestrians with
better-informed decisions based on foot traffic volume, direction and
speed to optimize intersection signal timing, and to inform proactive
improvements to signage and striping, intersection design, overpass
locations, school crossing guard deployment, and even economic
development programs. Automated counting of the number and speed of
pedestrians provides better on-screen reporting in traffic control
centers. PedTrax presents reliable, current data for grant applications
and performance monitoring with documented down-to-the-minute as well as
seasonal trends in pedestrian traffic patterns.

The data and analytics supplied by PedTrax, along with SmartCycle, can
inform agencies where roadway operations should be made more pedestrian-
or bicycle-friendly, contributing to safer and more livable communities.

Building on Iteris’ Strong History of Innovation for Safer, More
Efficient and Smarter Transportation Systems
The new PedTrax
pedestrian measurement algorithm will be pre-installed on all new
Vantage® detection systems and will be available as a free firmware
upgrade to existing Edge®2 and Vantage Next® systems customers that
employ the latest hardware revisions. This computer vision advancement
is the latest in a series of new intersection camera and processor
updates Iteris has brought to its transportation customers recently. In
addition, Iteris was recently awarded a $2.1
million traffic signal synchronization project from the Orange County
Transportation Authority and a $19
million, five year contract to expand its training program with the
Federal Highway Administration and the National Highway Institute for
safer, more efficient and smarter transportation.

Iteris and PedTrax at the ITE 2016 Annual Meeting
Iteris
will be exhibiting at the ITE Annual Meeting in Anaheim, Calif. From
August 14-16, 2016 and demonstrating the new PedTrax technology at booth
#305. For more information or to schedule a demo please e-mail sensors@iteris.com.

About Iteris, Inc.
Iteris is the global leader in applied
informatics for transportation and agriculture, turning big data into
big breakthrough solutions. We collect, aggregate and analyze data on
traffic, roads, weather, water, soil and crops to generate precise
informatics that lead to safer transportation and smarter farming.
Municipalities, government agencies, crop science companies, farmers and
agronomists around the world use our solutions to make roads safer and
travel more efficient, as well as farmlands more sustainable, healthier
and productive. For more information, please call 1-888-329-4483 or
visit www.iteris.com.
Also visit us on Facebook,
Twitter,
and YouTube.

Iteris Forward-Looking Statements
This release may contain
forward-looking statements, which speak only as of the date hereof and
are based upon our current expectations and the information available to
us at this time. Words such as “believes,” “anticipates,” “expects,”
“intends,” “plans,” “seeks,” “estimates,” “may,” “should,” “will,”
“can,” and variations of these words or similar expressions are intended
to identify forward-looking statements. These statements include, but
are not limited to, statements about the new PedTrax technology release
and the potential impact and capabilities of such new release. Such
statements are not guarantees of future performance and are subject to
certain risks, uncertainties, and assumptions that are difficult to
predict, and actual results could differ materially and adversely from
those expressed in any forward-looking statements as a result of various
factors.

Important factors that may cause such a difference include, but are not
limited to, our ability to successfully roll out and gain broad market
acceptance for our new PedTrax technology release; our ability to
deliver PedTrax technology in a timely, easy and efficient manner;
ability of PedTrax effects to improve safety and mobility; the potential
impact of product and service offerings from competitors and other
competitive pressures; the broad adoption of the new technology based
solutions in the transportation market; and the impact of general
economic, political and other conditions in the markets we address.
Further information on Iteris, Inc., including additional risk factors
that may affect our forward looking statements, is contained in our
Annual Report on Form 10-K, our Quarterly Reports on Form 10-Q, our
Current Reports on Form 8-K, and our other SEC filings that are
available through the SEC’s website (www.sec.gov).

About ITE
The Institute of Transportation Engineers is an
international educational and scientific association of transportation
professionals who are responsible for meeting mobility and safety needs.
ITE facilitates the application of technology and scientific principles
to research, planning, functional design, implementation, operation,
policy development and management for any mode of ground transportation.
Through its products and services, ITE promotes professional development
of its members, supports and encourages education, stimulates research,
develops public awareness programs and serves as a conduit for the
exchange of professional information.

Contacts

Iteris, Inc.
Adam Lyons
Director of Marketing, Roadway Sensors
949-270-9400
aml@iteris.com
www.iteris.com