Keller Rohrback L.L.P. Investigates VIZIO Smart TV Privacy Concerns

SEATTLE–(BUSINESS WIRE)–Attorney Advertising. Keller
Rohrback L.L.P.
is investigating recent reports that VIZIO’s Smart
TVs may track and share user information with advertisers. This
information includes the programs viewed, the date and time consumers
watched them, and the Internet Protocol (IP) address.

Once this data has been shared, advertisers can use this knowledge to
target other devices through your IP address. VIZIO changed its October
1, 2015, privacy
regarding Smart Interactivity:

“Beginning October 31, 2015, VIZIO will use Viewing Data together with
your IP address and other Non-Personal Information in order to inform
third-party selection and delivery of targeted and re-targeted
advertisements. These advertisements may be delivered to smartphones,
tablets, PCs or other internet-connected devices that share an IP
address or other identifier with your Smart TV.”

The Smart Interactivity feature is installed via automatic updates and
may affect consumers who purchased VIZIO Smart TVs as early as 2009. In
newer sets, VIZIO’s Smart Interactivity feature is turned on by default
at purchase and will reactivate if the Smart TV is ever reset to factory

Laws such as the Video Privacy Protection Act and cable subscriber
protections limit how companies can share information about the viewing
habits of their customers. According to ProPublica,
VIZIO claims such laws do not apply to their business.

If you own a VIZIO Smart TV and would like to know more about your
rights, please contact attorneys Gretchen
and Cari
, or paralegal Tana Daugherty, at 800-776-6044 or via
email at

Keller Rohrback L.L.P. is a leader in representing consumers in class
action lawsuits in diverse areas such as vehicles, children’s products,
mortgage modifications and data breaches. The firm’s record of success
includes settlements against JP Morgan Chase, Mattel, Crayola, and
Anthem Health Insurance. Recently, managing partner Lynn Sarko was
appointed to the Plaintiffs’ Steering Committee in the landmark
Volkswagen “Clean Diesel” litigation.

With offices in Seattle, Phoenix, New York, Ronan, Oakland, and Santa
Barbara, Keller Rohrback L.L.P. serves as lead and co-lead counsel in
class actions throughout the country. Our Complex Litigation Group is
proud to offer its expertise to clients nationwide, and our trial
lawyers have obtained judgments and settlements on behalf of clients in
excess of seven billion dollars.

Attorney Advertising. Prior results do not guarantee a similar outcome.


Keller Rohrback L.L.P.
and Cari
, Attorneys
Tana Daugherty, Paralegal, 800-776-6044