Kohl’s Launches Stride Rite® Collection

Renowned children’s footwear brand expands Kohl’s amazing national
product assortment

MENOMONEE FALLS, Wis.–(BUSINESS WIRE)–Kohl’s (NYSE:KSS) today announced Stride Rite® branded kids’
footwear is now available at select Kohl’s stores nationwide and on Kohls.com. A
premium children’s footwear brand since 1919, the Stride Rite assortment
at Kohl’s includes affordably priced shoes for infants, toddlers and
kids ranging from $30 to $50.

The collection offers a wide variety of key silhouettes, including half
and wide width sizing styles that feature Stride Rite’s famous Made
2 Play
 technology that makes shoes allowing for shoes to be machine

“As we continue our mission to offer superior, exciting national brands
at Kohl’s, we are proud to add Stride Rite to our powerful portfolio,”
said Michelle Gass, Kohl’s chief merchandising and customer officer.
“Parents trust Stride Rite for quality footwear, and bringing their
assortment to our stores helps strengthen Kohl’s position as a one-stop
shopping destination for the entire family.”

Stride Rite offers kid-inspired features such as easy-on designs,
comfortable memory foam insoles, wide widths, and reinforced toes for
durability. The brand also incorporates machine washable materials,
rounded edges to help reduce stumbles, and anti-microbial linings for
odor-resistant shoes. The Stride Rite brand derives its technology based
on research and insider knowledge from both parents and shoemakers.

“We are excited about our partnership with Kohl’s. Our product and
design teams have loved partnering with Kohl’s to bring to life Stride
Rite’s promise of making kids happy with every shoe and every step.
Stride Rite’s shoes are built for childhood and we know what a great
destination Kohl’s is for parents. This partnership is a natural fit for
our brand and we look forward to continuing to bring our 100 years of
children’s footwear experience to homes across the country,” said
Gillian Meek, Stride Rite’s senior vice president for product, brand,
and marketing.

Stride Rite is a strong addition to Kohl’s existing line-up of national
powerhouse brands including Carter’s, OshKosh B’gosh®, Nike, Levi’s® and
many more.

About Kohl’s

Kohl’s (NYSE: KSS) is a leading specialty department store with 1,166
stores in 49 states. With a commitment to inspiring and empowering
families to lead fulfilled lives, the company offers amazing national
and exclusive brands, incredible savings and inspiring shopping
experiences in-store, online at Kohls.com and
via mobile devices. Committed to its communities, Kohl’s has raised more
than $274 million for children’s initiatives nationwide through its
Kohl’s Cares® cause merchandise program, which operates under Kohl’s
Cares, LLC, a wholly-owned subsidiary of Kohl’s Department Stores,
Inc. For additional information about Kohl’s philanthropic and
environmental initiatives, visit www.Kohls.com/Cares. For
a list of store locations and information, or for the added convenience
of shopping online, visit www.Kohls.com.

Connect with Kohl’s:

Facebook (http://www.facebook.com/Kohls)
Google+ (http://plus.google.com/+Kohls)

Pinterest (http://pinterest.com/Kohls)


Founded in 1919, Stride Rite combines heritage and knowledge, steeped in
nearly 100 years in children’s footwear, with a modern-day understanding
of kids’ every day adventures. Inspired by real life, Stride Rite prides
itself on making great looking, high quality footwear, building strong
consumer relationships and providing families with the best shopping
experience in the industry. Powered by a team of dedicated kid experts,
who are also devoted parents, Stride Rite is truly Built for
™. Stride Rite is a division of Wolverine World Wide, Inc.
For additional information, please visit our website, striderite.com.


With a commitment to service and product excellence, Wolverine World
Wide, Inc. is one of the world’s leading marketers of branded casual,
active lifestyle, work, outdoor sport, athletic, children’s and uniform
footwear and apparel. The Company’s portfolio of highly recognized
brands includes: Merrell®, Sperry®, Hush Puppies®,
Saucony®, Wolverine®, Keds®, Stride Rite®,
Sebago®, Chaco®, Bates®, HYTEST®,
and Soft Style®. The Company also is the global footwear
licensee of the popular brands Cat® and Harley-Davidson®. The
Company’s products are carried by leading retailers in the U.S. and
globally in approximately 200 countries and territories. For additional
information, please visit our website, www.wolverineworldwide.com.


Lisa Hellman, 917-339-7149
Davis, 262-703-3854