Kristen Bell Premieres Life-Changing This Bar Saves Lives® Video at SXSW

13 Mar 2017, 04:02 AM CDT

Time-Lapse Footage Showcases Impact of Consumers’ Purchasing Power in
Saving Children’s Lives

CULVER CITY, Calif.–(BUSINESS WIRE)–Kristen Bell, actress and co-founder of This
Bar Saves Lives, LLC, debuted “Meet
Kendy” yesterday at South by Southwest in Austin, Texas. The
60-second video is among the first of its kind to show the
transformational impact that global food aid has on children suffering
from severe acute malnutrition.

“South by Southwest is centered on empowering people, this idea that you
can do anything,” said Bell. “Watching Kendy’s malnourished body return
to a healthy weight as a result of the life-saving food aid donated from
the sale of This Bar Saves Lives® shows that small acts can add up to
create a major impact. This video, and Kendy’s recovery, is one of the
most incredible things I’ve ever seen.”

Approximately 1 million children die from severe acute malnutrition
every year, according to Action Against Hunger. Yet this
life-threatening condition is preventable and treatable.

“Meet
Kendy” follows Kendy, a 9-month-old child in Haiti, as he receives
multiple daily servings of Plumpy’Nut®, a nutrient-rich peanut paste
filled with vitamins and minerals. The time-lapse video features photos
of Kendy sitting on his grandmother’s lap and regaining 50 percent of
his body weight in less than three months.

“Kendy is not unique – he is the face of millions of children around the
world,” said Ryan Devlin, CEO and co-founder of This Bar Saves Lives.
“We want to share his story so that everyone can see how quickly
severely malnourished children can be brought back to health when they
get the essential nutrients their bodies so desperately need.”

This Bar Saves Lives®’ direct giveback model is helping thousands of
children like Kendy. For every product sold, the company donates
life-saving food, including Plumpy’Nut®, to a child suffering from
severe malnutrition.

Since its launch in 2013, This Bar Saves Lives® has sold more than 2
million premium fruit and nut bars, helping to save more than 15,000
lives. The company partners with global nonprofit organizations,
including Action Against Hunger and Second Mile Haiti, to deliver the
food aid.

“Meet
Kendy” premiered at the Create & Cultivate event at SXSW on Sunday,
Mar. 12, 2017.

About This Bar Saves Lives:

This Bar Saves Lives® is a leading social impact brand and manufacturer
of exceptional snack bars. Each bar is a delicious, perfectly balanced
and healthy blend of nuts, seeds and fruits guaranteed to make anyone
happy. All bars are non-GMO, gluten free, fair trade and bee friendly.
The company’s core mission is to help treat and prevent malnutrition by
donating life-saving food to children around the world. This Bar Saves
Lives is available in retail stores nationwide, including select Target,
Starbucks and Whole Foods locations. This Bar Saves Lives, LLC is based
in Culver City, California. For more information, visit www.thisbarsaveslives.com.

In 2013, Ryan Devlin and Todd Grinnell traveled to Africa on a
humanitarian trip and saw firsthand the tragedy of severe acute
malnutrition in children throughout the region, but also how this
condition could be effectively combated through a supplement called
Plumpy’Nut®. Upon returning to the United States, Devlin and Grinnell,
along with co-founders Ravi Patel and Kristen Bell, created one of the
most direct life-saving efforts in the marketplace. This Bar Saves
Lives® was built on a simple and impactful premise: For every bar sold,
we give life-saving food to a child in need. We eat together.

Contacts

Corporate Communications
Craig Rexroad
213.705.1264
craig@thisbarsaveslives.com