Lebara® Diversifies into Entertainment with Launch of Multi-Ethnic Content Service Lebara Play™ in Canada
100% legal, free and premium, live and on demand content in HD/SD
quality
TORONTO–(BUSINESS WIRE)–Lebara®, the universal brand for the world’s migrant community,
is bridging the content gap and launching its new entertainment service
for migrants in the Canadian region. Lebara Play™ is a multi-ethnic
entertainment service bringing together free and premium, fully licensed
content in multiple languages in one place, without long-term
commitments.
Today’s launch in the Canadian region sees Tamil content on the Lebara
Play platform; other global content will follow shortly. Tamil viewers
in Canada will be able to watch the biggest Tamil blockbusters within
weeks of release along with their favourite TV shows like Super Singer
on the Star Vijay channel. Lebara has also signed deals with some of the
world’s biggest content players including Kalaignar.
All of Lebara Play’s content is 100% legal and licensed, which not only
produces a consistent and high quality user experience, but also
provides a legitimate alternative to counterfeit DVDs and illegal
services, and sends out a strong anti-piracy message in support of the
creative industries.
Mr Yoganathan Ratheesan, Chairman and CEO of Lebara Group, said, “Serving
the migrant community is at the core of everything we do at Lebara. While
the need to call loved ones is never far away, as new locations become
home for our customers, different needs such as financial services and
entertainment become more important. Lebara Play is an unrivalled
service designed for an under-served community; and the launch proves
that we’re delivering on our plans to disrupt the existing entertainment
landscape and diversify our communications business.”
Programming in the coming months combines the best live TV entertainment
with free and premium video on demand content, delivering access to more
than 150 top-rated television channels and over 3,000 popular movie
titles for Tamil, Turkish, French West African and English West African
audiences across the world. HD and SD quality content is available for
streaming on mobile, computer and tablet, or via set-top box on a TV
set. Lebara Play is currently available in Canada, the UK, Germany,
Netherlands and France. The rest of Europe will be launched over the
summer and autumn, followed by other territories worldwide by the
year-end, with an expanding catalogue to include other content packages
and more languages.
Aditya Thakur, CEO of Lebara Play, added “We’ve built relationships
with some of the leading content companies worldwide, and in the coming
months we’ll be announcing further deals to deliver customers even more
of the TV and movies they love in their own language. Lebara Play
provides a huge range of content – blending the best of video on demand
movies and live TV programming – with a simple and intuitive user
experience, at a competitive price.”
Key facts about Lebara Play
Here is further information on features and pricing:
-
As with all Lebara products and services, Lebara Play has flexible
payment options. Customers can top-up online, or in-app direct from
your mobile device. Voucher top-ups will be made available at local
retail outlets, payable with cash or card. -
Tamil subscription packages start from $14.99/month for web, tablet
and smartphone. Sign-up for a year and only pay for 10 months; -
The special introductory price of $149 (standard price $199) includes
a year’s unlimited viewing of your Tamil subscription package and the
set top box; -
The Lebara Play app is available to download for free from Google Play
for smartphones or tablets and is coming to iTunes App Store shortly; -
Access on PC or Mac via lebara.com/play, or watch on TV via set top
box, from local distribution outlets; -
Register a maximum of three devices to your Lebara Play account, and
watch two simultaneously; -
Lebara Play’s platform has been developed in partnership with SPB TV, a leading
global provider of end-to-end solutions for content services (see
notes).
In February 2015, Lebara launched a messaging and calling app, Lebara
Talk, expanding its low cost, convenient mobile services and introducing
the brand to new markets across the globe. Lebara remains committed to
meeting the needs of migrant communities and aims to become the brand of
choice for one billion by 2020.
About Lebara
Lebara, the universal brand for the world’s migrant community, helps
people unite across borders, generations and cultures.
Founded in 2001, the Lebara Group has built a trusted and established
telecoms business with operations in eight countries. Offering inclusive
and accessible products and services that make migrants’ lives easier –
from communications, to entertainment and financial services – is the
guiding principle behind Lebara’s continued expansion.
Lebara has been recognised for its innovation and business successes, as
well as its diverse workforce and best-in-class customer service, with
numerous industry
awards. The charitable arm, Lebara
Foundation, funds housing and schooling
projects for displaced children in disadvantaged areas of the world.
Lebara is a privately held company. Visit www.lebara.com to
learn more.
About SPB TV
SPB TV is a leading global provider of end-to-end OTT TV, IPTV and
mobile TV solutions. SPB TV solutions provide stable video delivery and
playback across any network, award-winning intuitive UIs for TVs,
computers, tablets and mobiles, effective monetisation tools and
engaging interactivity features. SPB TV solutions are integrated by
large network operators and media companies, like Amedia, MTS, Tele2,
StarHub, Beeline, and recognised through many prestigious awards,
including CSI Awards, TV Technology Europe STAR Awards, Mobile
Entertainment Awards, Google Developer Challenge and others. Over 40
million people worldwide watch OTT TV through SPB TV services. SPB TV
AG is headquartered in Switzerland, with R&D headquarters in Russia and
affiliates in Asia and South America.
Contacts
Text100 PR agency
Quyen Pham, +44 (0)20 8846 0700
Lebara@text100.co.uk
