LUNA Unveils New Dark Chocolate Flavors with Five Grams Of Sugar

You Don’t Have to be Sweet to be Good

EMERYVILLE, Calif.–(BUSINESS WIRE)–LUNA®, the first women’s nutrition bar, is expanding its portfolio of
products with three decadent new dark chocolate flavors, each with five
grams of sugar. The new dark chocolate flavor varieties include Peanut
Butter Dark Chocolate Chunk, Dark Chocolate Mocha Almond and Dark
Chocolate Hazelnut. Like all LUNA bars, these new flavors are gluten
free, non-GMO, and made with organic ingredients such as organic rolled
oats. The dark chocolate LUNA bars also provide seven to eight grams of
protein and are a good source of fiber, furthering LUNA’s mission to
support women nutritionally, so they can continue to do the things they
love while on-the-go. All LUNA Bars include calcium, folic acid, iron
and vitamin D – vitamins and minerals that are often lacking in women’s
diets.

“At LUNA, we do our best to make sure we understand what women are
looking for in a nutrition bar,” said Ritu Mathur, LUNA Brand Manager.
“We are thrilled to unveil these new bars that reflect what our fans
want – less sugar, delicious taste, and gluten free recipes. LUNA offers
women the energy they need to keep pushing to make their own
breakthroughs happen every day.”

LUNA is also unveiling a refreshed brand logo and new packaging across
its entire portfolio. The beautifully designed wrappers prominently
feature the flavor influence and key nutrition facts on the front of
each bar. The bars are now available at retailers nationwide.

Connect with LUNA on Facebook at www.facebook.com/luna;
Twitter at www.twitter.com/lunabar
and Instagram at www.instagram.com/lunabar.

About LUNA®

Launched in 1999 by Clif
Bar & Company, LUNA® supports women not only nutritionally, but
beyond the bar in their daily lives. LUNA champions women through
programs such as LUNAFEST®, a national traveling fundraising festival of
short films by, for, and about women, The LUNA Chix Pro Team, the most
successful, longest-running team in the history of professional MTB
racing, as well as Team LUNA Chix, an all-women’s sport group inspiring
women to learn new sports and be active. LUNA also proudly donates one
percent of its sales to a variety of women’s nonprofits and the Breast
Cancer Fund through the Clif Bar Family Foundation. (www.lunabar.com)

Contacts

For LUNA
Ani Istanboulian, 213-335-5596
aistanboulian@golin.com