To mark the occasion, Macy’s will offer a double donation for all
letters to Santa collected in stores and online at macys.com/believe on
Fri. Dec. 11
NEW YORK–(BUSINESS WIRE)–Magical wishes will be granted to children across the country with
life-threatening medical conditions, as Macy’s and Make-A-Wish celebrate
the seventh annual National Believe Day on Friday, Dec. 11. A day
devoted to observing the season’s spirit of generosity and goodwill,
more than 50 “Wishes Across America” will be granted and Macy’s will
mark the day with a double donation for the iconic Believe letter
“National Believe Day is the cornerstone of our Believe program, where
we offer double the donation for Santa letters collected and grant
wishes to children nationwide, making a life-changing impact on their
families, friends and local communities,” said Martine Reardon, Macy’s
chief marketing officer. “We’re excited to see the response from our
associates and customers, and hope to again extend our campaign goal and
raise an additional $1 million for Make-A-Wish.”
All season long, Macy’s has invited customers to drop their stamped
letters to Santa at their local Macy’s store or send a digital letter
via macys.com/believe. Macy’s will donate $1, up to $1 million, to
Make-A-Wish for every letter collected through Dec. 24. New for this
year, letters sent to Santa through Macy’s Wish Writer™ stylus and app
also benefit Make-A-Wish. Available for $14.99 at approximately 600
Macy’s stores and on macys.com, the Wish Writer is a fun way for kids to
play games and write a magical letter to Santa. One dollar from each
stylus purchase will also go to Make-A-Wish.
National Believe Day
For every letter sent on National Believe Day, Macy’s will offer a
double donation – providing an additional $1 to Make-A-Wish, up to an
extra $1 million, above the existing $1 million campaign goal.
The Believe campaign was inspired by the true story of 8-year-old
Virginia, who wrote a letter to the New York Sun newspaper in 1897
asking about the existence of Santa Claus. The paper’s response, “Yes,
Virginia, there is a Santa Claus …,” written by Francis P. Church,
became one of the most famous newspaper editorials of all time. Since
2003, Macy’s has raised $90 million for Make-A-Wish, with $10.8 million
donated through the Believe campaign.
Tune In to “Yes, Virginia”
Next Friday, Dec. 18, the “Yes, Virginia” animated television special
will return with the story of Virginia. The award-winning, half-hour
holiday program features an all-star cast including Neil Patrick Harris,
Jennifer Love Hewitt, Alfred Molina, and Beatrice Miller in the title
role. “Yes, Virginia,” presented by Macy’s, will air on ABC at 8:30 p.m.
ET/7:30 p.m. CT (check local listings).
“Yes, Virginia The Musical” was adapted from the animated special “Yes,
Virginia,” written by Chris Plehal, created and produced by Macy’s and
J. Walter Thompson in conjunction with The Ebeling Group and MEC
Entertainment, a division of Mediaedge:cia. “Yes, Virginia The Musical”
was written by Wesley Whatley (music) and William Schermerhorn (book and
lyrics), the Emmy® Award-winning creative team behind the original song
“Yes, Virginia (There’s A Santa Claus).”
To learn more about Macy’s Believe campaign, plus view “The Wish Writer”
film visit macys.com/believe.
For a link to “The Wish Writer” film, click here.
For additional media materials, including images and b-roll: http://pimsmultimedia.com/macys-holiday2015/believe.php.
Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers
fashion and affordable luxury to customers at approximately 775
locations in 45 states, the District of Columbia, Puerto Rico and Guam,
as well as to customers in the U.S. and more than 100 international
destinations through its leading online store at macys.com. Via its
stores, e-commerce site, mobile and social platforms, Macy’s offers
distinctive assortments including the most desired family of exclusive
and fashion brands for him, her and home. Macy’s is known for such epic
events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day
Parade®, as well as spectacular fashion shows, culinary events, flower
shows and celebrity appearances. Macy’s flagship stores — including
Herald Square in New York City, Union Square in San Francisco, State
Street in Chicago, and Dadeland in Miami and South Coast Plaza in
southern California — are known internationally and are leading
destinations for visitors. Building on a more than 150-year tradition,
and with the collective support of customers and employees, Macy’s helps
strengthen communities by supporting local and national charities giving
more than $69 million each year to help make a difference in the lives
of our customers.
For Macy’s media materials, including images and contacts, please visit
our online pressroom at macys.com/pressroom.
Make-A-Wish grants the wishes of children with life-threatening medical
conditions to enrich the human experience with hope, strength and joy.
According to a 2011 U.S. study of wish impact, most health professionals
surveyed believe a wish-come-true has positive impacts on the health of
children. Kids say wishes give them renewed strength to fight their
illness, and their parents say these experiences help strengthen the
entire family. Headquartered in Phoenix, Make-A-Wish is one of the
world’s leading children’s charities, serving children in every
community in the United States and its territories. With the help of
generous donors and more than 27,000 volunteers, Make-A-Wish grants a
wish somewhere in the country every 37 minutes. It has granted more than
254,000 wishes since its inception in 1980; more than 14,200 in 2014
alone. Visit Make-A-Wish at www.wish.org
to learn more.