Marcus® Hotels & Resorts and InterContinental® Milwaukee Announce Pink Room Donation to ABCD: After Breast Cancer Diagnosis

MILWAUKEE–(BUSINESS WIRE)–InterContinental®
Milwaukee
, which is owned and managed by Marcus®
Hotels & Resorts
, today announced a donation of more than $13,000
to ABCD:
After Breast Cancer Diagnosis
, the country’s leading organization
that provides free, personalized information and one-to-one support to
people affected by breast cancer—patients, families and friends.

Just in time for Breast Cancer Awareness Month, the donation is a result
of InterContinental Milwaukee’s two Pink Rooms – two special guest rooms
designed to build awareness, raise funds, offer support and foster hope
for those fighting breast cancer. Over the past seven years, a portion
of the proceeds from each stay in the rooms has been donated to ABCD.
Each year the contribution has increased, due to the growing interest in
the cause and the program.

“InterContinental Milwaukee’s Pink Rooms have served as powerful symbols
of hope and encouragement for both our associates and guests,” said
Joseph Khairallah, president and chief operating officer of Marcus
Hotels & Resorts. “We are proud to be active in supporting breast cancer
survivorship and look forward to continuing our partnership with ABCD.”

“ABCD is grateful to be part of this creative program,” said Ginny Finn,
executive director of ABCD. “The Pink Room project serves the dual
purpose of raising the profile of ABCD’s services that are available 365
days a year, and raising funds to make sure all those who turn to us are
served at no charge.”

The latest donation brings the total contribution to ABCD since the
inception of the program to nearly $86,000. Since the Pink Rooms opened,
more than 3,440 guests from 42 states and 12 different countries have
stayed in the special guest rooms.

For more information, please visit: http://www.intercontinentalmilwaukee.com/pink-room/

About ABCD: After Breast Cancer Diagnosis

Founded in 1999 by Emmy award-winning journalist Melodie Wilson
Oldenburg, ABCD: After Breast Cancer Diagnosis’ signature service is
one-to-one peer mentoring – providing free, personalized one-to-one
support to breast cancer patients, their families and friends. Mentor
matches are personalized based on similar diagnoses, treatment plans and
many life circumstances. With over 1,000 professionally trained and
supported peer Mentors, ABCD is accessible from anywhere in the world by
phone or internet. One-to-one support is available from diagnosis
through treatment and anytime throughout the breast cancer journey. For
more information, visit www.abcdbreastcancersupport.org,
or find us on Facebook at ABCD: After Breast Cancer Diagnosis.

About the Pink Room

The initial idea for the Pink Room project came from three
InterContinental Milwaukee employees’—who all share a personal
connection with the disease—desire to support the fight against breast
cancer. When guests of the Pink Room enter their room they’re greeted by
an abundance of pink—from the comforter to the commissioned artwork.
They’ll notice a laptop on the desk that opens up to the Pink Room blog,
where they can read previous guests’ survival stories, learn about
breast cancer events in the area and much more.

InterContinental Milwaukee’s guests have been inspired by design concept
and stories left on the Pink Room blog since the hotel began taking
reservations for the Pink Rooms. More information on the Pink Rooms can
be found at pinkroomstories.com.
Over the years, InterContinental Milwaukee’s Pink Room concept has won
numerous awards, including a national ‘Stars of the Industry’ award from
American Hotel & Lodging Association. The
InterContinental Milwaukee is located at 139 E. Kilbourn Ave. in
downtown Milwaukee. Find the hotel on Facebook (facebook.com/InterContinentalMilwaukee)
or follow it on Twitter (@InterConMKE).

About Marcus Hotels & Resorts

Marcus
Hotels & Resorts
owns and/or manages 18 hotels, resorts and
other properties in the U.S. A leader in the hospitality industry since
1962, Marcus Hotels & Resorts creates asset value for hotel owners
through its expertise in management, development and product
repositioning, including hotel food and beverage concepts developed by
its Marcus Restaurant Group. The company’s distinctive portfolio
includes city-center meeting hotels, upscale resorts, historic
properties, and premium branded and independent first-class hotels.
Marcus Hotels & Resorts is an approved operator for all major lodging
brands. For more information, please visit: http://media.marcushotels.com
and follow the company on Facebook
and Twitter
(@MarcusHotels).

Contacts

For Marcus Hotels & Resorts
Jessica Huebner
414-376-2348
jessica@reputationpartners.com