New Chairman in Seldia, the European Direct Selling Association

Dr. Thomas Stoffmehl elected new chairman of Seldia

BRUSSELS–(BUSINESS WIRE)–Seldia, the leading European Direct Selling Association, has a new
chairman. At their annual meeting in Brussels on Wednesday,
October 5th 2016, the members elected Dr. Thomas Stoffmehl,
CEO of the international direct selling company LR Health & Beauty with
its headquarter in Germany, as Chairman for the next two years.

“I am looking forward to this exciting new task. Seldia is well-prepared
for the upcoming challenges and enjoys high acceptance among the
decision-makers in Brussels. Therefore, we have to actively represent
our members’ interests and set standards for the industry,” stated Dr.
Thomas Stoffmehl.

14.5 million people in Europe are involved in direct selling. This makes
Europe the third-largest market for this business model after the US,
also giving it a high relevance on the job market. “Given the great
challenges that many European countries are faced with, it is equally
important to me to establish direct sales as a modern business model
that can be flexibly adapted to individual life situations and offers
opportunities for self-determined work,” explains Dr. Thomas Stoffmehl.
Flexible working models are a big trend on the job market. Independent
entrepreneurship allows a high degree of work-life balance. Dr. Thomas
Stoffmehl: “In this vein, we need to ensure transparency, establish
clear framework conditions and strengthen the confidence in our sector.”

About Dr. Thomas Stoffmehl

Dr. Thomas Stoffmehl is the CEO of LR Health & Beauty since September 1st
2015. After his commercial law studies and the following doctorate on
European antitrust law the son of an entrepreneurial family founded
together with friends an own start-up company in Düsseldorf. An offer
from bofrost* convinced him to change to the management team of the
direct selling company in Straelen. For 14 years working in different
management positions, Dr. Thomas Stoffmehl ranks among the most
successful modernizers of the direct selling sector.

Seldia in Brussels

Seldia – the European Direct Selling Association was established in 1968
and represents the Direct Selling industry in Europe. Seldia’s mission
is to promote direct selling to the EU institutions and to ensure that
the EU and national policy makers in Europe are aware of the industry’s
benefits and advantages, as well as its contribution to national
economies. Seldia membership includes 28 national Direct Selling
Associations and 18 Corporate Member companies. Seldia is a member of
EuroCommerce and a member of the World Federation of Direct Selling
Association’s (WfDSA). All Seldia Members distribute top quality
products, abide by the highest ethical standards and are signatories to
the European Direct Selling Codes of Conduct.

Direct selling is the marketing of consumer goods and services
directly to consumers on a person-to-person basis, generally in their
home or the home of others, at their workplace and other places away
from permanent retail locations. Direct selling typically occurs through
explanation or demonstration by salespeople referred to as direct


Katarina Molin
Executive Director