New Study from eBay and TNS Shows Holiday Shopping Starts Earlier This Season

eBay to leverage new data to crowd-source deals on Thanksgiving
Day with virtual holiday “Wishbone”

SAN JOSE, Calif.–(BUSINESS WIRE)–A new study released today by eBay and TNS shows that consumers are
starting their holiday shopping earlier than in previous years. The
study notes that the number of Americans who waited until December to
start their Christmas shopping declined by 7% from 2014 to 20151.
Instead, respondents said they are increasingly starting their shopping
in November, especially women, with 43% reporting the start of their
shopping season this month2.

Besides an earlier start, the eBay-TNS study also showed that the use of
mobile devices to buy items in general has increased since 20143,
and the trend continues when looking at those who intend to use a mobile
device for buying gifts this Christmas.

  • Respondents who said they would use a mobile device this holiday
    shopping season increased since 20144, and is highest among
    the millennial age group, with 48% of 16 to 24 year-olds intending to
    shop via a mobile device, and 49% of 25 to 34 year-olds doing the same5.

These points help illustrate how the traditional “Cyber 5 Weekend” –
Thanksgiving through Cyber Monday – is shifting as shoppers look for
deals earlier, and engage in anytime-anywhere shopping with their mobile

“Consumers are driving an extended holiday shopping calendar, and
demanding earlier access to bigger deals, brands and selection,” said
Hal Lawton, senior vice president of eBay North America. “Understanding
these shifts allows eBay to celebrate the traditional shopping
milestones with our customers, and to also establish new ones.”

Beginning on Thanksgiving day, eBay will put a modern twist on
the classic tradition of breaking the turkey wishbone with a digital
“Wish Bigger Wishbone
,” letting shoppers crowdsource the deals
they want most
, while skipping the chaos of brick-and-mortar
shopping – but not the savings. From 4 p.m. EST until 10 p.m. EST on
Thursday, Nov. 26
, competing deals will be featured on the Wish
Bigger Wishbone
and shoppers will vote to break open and unlock a series of incredible
deals on the season’s most coveted gifts across tech, toys, fashion and

According to eBay data, last year’s mobile shopping peaked at 9 p.m. EST
on Thanksgiving, so the “Wish Bigger Wishbone” is timed to when and how
consumers are thinking about finding the perfect gifts.

Beyond Thanksgiving, eBay will also offer deep discounts on hot items
every day at
New deals will launch every hour around the clock on Thanksgiving
through Cyber Monday:

Thanksgiving Deals include*:

  • Up to 65% off on Ray Ban sunglasses
  • More than 30% off on Lenovo Flex Touchscreen Notebook Computer
  • More than 20% off Fitbit Charge HR Wireless Activity Wristband
  • Timex IronMan Watch for less than $20

Black Friday Deals include*:

  • Over 90% off Invicta 1091 Stainless Polyurethane Mechanical watch
  • More than 85% off Tumi Men’s Jackets
  • Up to 50% off top Kitchen brands such as KitchenAid, Crock-Pot and
  • Nearly 40% off UGG boots
  • More than 40% off Canon EOS 6D Digital SLR
  • Nearly 40% off Men’s Marine Star Chronograph Black Rubber and Dial

Cyber Monday Deals include*:

  • Up to $100 off a GoPro HERO4 Silver
  • Over 80% off ICE Watch
  • More than 50% off a new Hoover WindTunnel Air Bagless Upright UH70400
  • Over 40% off Michael Kors Cynthia Satchel
  • 40% off Hunter Original Tall Boots

For additional shopping inspiration and holiday deals on the hottest,
in-demand items all season long, visit

1-5 TNS and eBay Holiday USA Report 2015

* Deal prices are subject to change, please check the item page for
final price.

About eBay

eBay Inc. (NASDAQ:EBAY) is a global commerce leader including the eBay,
StubHub and eBay Classifieds platforms. Collectively, we connect
millions of buyers and sellers around the world, empowering people and
creating opportunity through Connected Commerce. Founded in 1995 in San
Jose, Calif., eBay is one of the world’s largest and most vibrant
marketplaces for discovering great value and unique selection. In 2014,
eBay enabled $83 billion of gross merchandise volume. For more
information about the company and its global portfolio of online brands,


Kari Ramirez, 408-219-5120
Consumer Communications
Defilippo, 212-819-4823