Nickelodeon Scores 52 Straight Weeks at Number One and Wins the Month of July with Kids 2-11, Kids 2-5

Net Claims Month’s Top Kids’ Shows Across All TV, Led By Number-One The
Loud House

Henry Danger Hits Series High as Month’s Top Telecast
Across All Kid Demos, Ranks as Number-One Kids’ Show Year to Date

Nick Owns Top 5 Preschool Shows on All TV in July

NEW YORK–(BUSINESS WIRE)–Nickelodeon notched its 52nd straight week (7/25-31/16) as
the number-one kids’ net (K2-11 2.2/633K, +5% over last year; K2-5
2.6/290K, +8%) in total day, while also finishing the month of July
(6/27-7/31/16) at the top with a new generation of the highest-rated
shows on television for Kids 2-11, Kids 6-11 and Kids 2-5. Nick also
out-performed its closest competitor this month by +22% in rating with
Kids 2-11, while besting the 3rd place competitor by +38%.

Nickelodeon closed July as the number-one network with Kids 2-11
(2.2/645K; up +16% over last year) and Kids 2-5 (2.6/296K, +13%). Nick’s
July win was driven by its live-action and animation lineup, which
delivered TV’s top show with Kids 2-11 (The Loud House) and the
top show with Kids 6-11 (The Thundermans). Nickelodeon is also
the number-one destination for preschoolers for July and the year to
date, with the month’s top 5 preschool programs on all TV belonging to
Nick (#1 PAW Patrol, #2 Shimmer and Shine, #3 Blaze and
the Monster Machines
, #4 Bubble Guppies, #5 Team Umizoomi).

Henry Danger scored this month’s top telecast on all TV
with Kids 2-11 and Kids 6-11 with its Sunday, July 17, episode garnering
the show’s all-time highest kid ratings ever. Additionally, with Live +7
data, this episode of Henry Danger posted strong double-digit
gains and averaged a 6.5/1.9M with Kids 2-11, up +30% vs Live +Same Day;
a 8.8/1.5M with Kids 6-11, up +31%; and 3.2M total viewers, up +24%.
Year to date, Henry Danger is the number-one program with Kids
2-11 and Kids 6-11, followed by another new Nick hit, Game Shakers.

Also highlighting the net’s monthly win is the third annual Kids’
Choice Sports
, which scored the franchise its highest K2-11 and
K6-11 ratings to date, boasting double-digit increases among Kids 6-11,
in particular.

Nickelodeon, now in its 37th year, is the number-one
entertainment brand for kids. It has built a diverse, global business by
putting kids first in everything it does. The company includes
television programming and production in the United States and around
the world, plus consumer products, online, recreation, books and feature
films. Nickelodeon’s U.S. television network is seen in more than
90 million households and has been the number-one-rated basic cable
network for 20 consecutive years. For more information or artwork, visit www.nickpress.com.
Nickelodeon and all related titles, characters and logos are trademarks
of Viacom Inc. (NASDAQ: VIA, VIAB).

Contacts

Nickelodeon
Thamar Romero
thamar.romero@nick.com