No Antibiotics Ever: Carl’s Jr. and Hardee’s Introduce the All-Natural, Charbroiled Chicken Breast Fillet
Renowned quick service restaurant chains’ new chicken offering has
“never ever” received antibiotics
FRANKLIN, Tenn.–(BUSINESS WIRE)–Carl’s
Jr.® and Hardee’s®,
the sister quick service restaurant (QSR) chains renowned for their
history of pioneering deliciously innovative burgers and sandwiches,
today add to their all-natural arsenal with the introduction of the
all-natural, charbroiled chicken fillet with no antibiotics ever.
In addition to featuring no antibiotics ever, the new chicken has no
artificial ingredients, no preservatives, and is now available on all of
the chains’ current charbroiled chicken sandwiches at participating
restaurants nationwide.
Over the past several years, Carl’s Jr. and Hardee’s have established
themselves as pioneers of the movement toward offering cleaner,
all-natural menu items at fast food restaurants, having become the first
major QSR chains to introduce an all-natural,
grass-fed beef burger with no added hormones, antibiotics, or
steroids at Carl’s Jr. in 2014 and Hardee’s in 2015, as well as the
industry’s first All-Natural
Charbroiled Turkey Burger at Carl’s Jr. in 2015. The following year,
they introduced the all-natural
charbroiled chicken breast fillet — and today’s announcement
upgrades that menu item to one with no antibiotics ever.
“While the public’s desire for decadent burgers isn’t going away anytime
soon, more and more consumers are looking for ‘cleaner’ and more
all-natural, menu options, too,” said Brad Haley, chief marketing
officer for Carl’s Jr. and Hardee’s. “A few years ago, we became the
first major fast food chains to offer all-natural, grass-fed beef
burgers with no added hormones, steroids or antibiotics, and we’re still
the only ones doing so today. So, we ‘naturally’ wanted to try to do
something similar with our charbroiled, chicken breast fillet
sandwiches, but we had set the bar pretty high for ourselves with our
All-Natural Burger. Today, we’re very proud to be able to offer an
all-natural, charbroiled chicken breast fillet that has received no
antibiotics ever.”
Haley added, “Antibiotic claims are kind of tricky. ‘Antibiotic free’
doesn’t mean the same thing as ‘no antibiotics ever,’ and we took the
time to be able to offer our customers the most stringent standard we
could. And the best part is, our charbroiled chicken sandwiches taste
great, too!”
Both Carl’s Jr. and Hardee’s will offer the all-natural, charbroiled
chicken fillet with no antibiotics ever on the Charbroiled Chicken Club™
Sandwich and the Charbroiled BBQ Chicken™ Sandwich, and Carl’s Jr. will
also offer its famous Charbroiled Santa Fe Chicken™ Sandwich topped with
a sliced Anaheim chili. All of these items will be priced starting at
about $5, although individual prices may vary by location.
Follow Carl’s Jr. and Hardee’s on Facebook (www.facebook.com/carlsjr and www.facebook.com/hardees),
Twitter (@CarlsJr and @Hardees)
and Instagram (@CarlsJr and @Hardees)
for the latest product news and promotional offers. Download the Super
Star® Rewards app from the iTunes
Store and Google
Play and check in to redeem Carl’s Jr. and Hardee’s products on the
spot, save points for a high-value reward, check out the full menu, and
use the store locator to find any Carl’s Jr. or Hardee’s in the U.S.
About CKE Restaurants Holdings, Inc.
CKE Restaurants Holdings, Inc. (“CKE”) is a privately held company
headquartered in Franklin, TN. CKE is not a franchisor and conducts
substantially all of its restaurant activities and operations through
its subsidiaries. Carl’s Jr. Restaurants LLC and Hardee’s Restaurants
LLC own, operate and franchise the Carl’s Jr., Hardee’s, Green Burrito®
and Red Burrito® concepts. Carl’s Jr. and Hardee’s operate as one brand
under two names, acknowledging the rich regional heritage of both
banners. After opening their first New York and New Jersey restaurants
in 2015 and recent international openings in Chile, Cambodia and Kenya,
Carl’s Jr. Restaurants LLC and Hardee’s Restaurants LLC now have over
3,800 franchised or company-operated restaurants in 44 states and 41
foreign countries and U.S. territories. Known for its one-of-a-kind
premium menu items such as 100 percent Black Angus Thickburgers®, Made
from Scratch™ Biscuits and Hand-Breaded Chicken Tenders™, as well as an
award-winning marketing approach, the Carl’s Jr./Hardee’s brand
continues to deliver substantial and consistent growth in the U.S. and
overseas. The Carl’s Jr./Hardee’s system is now 94 percent franchised,
with international restaurants representing 20 percent of the system.
For more information about CKE, please visit www.ckr.com
or its brand sites at www.carlsjr.com
and www.hardees.com.
Contacts
On behalf of CKE Restaurants Holdings, Inc.
Coast Public Relations
Kate
Franklin, 818-606-9784
kate@coastprgroup.com
