Olay Unveils Global Skin Analysis Platform Olay Skin Advisor – The First-Of-Its-Kind Application of Deep Learning in the Beauty Industry

Olay’s New Mobile Platform Utilizes AI to Help Women Better
Understand Their Skin

BARCELONA, Spain–(BUSINESS WIRE)–Today, global skincare brand Olay
celebrated its Mobile World Congress debut with the global launch of Olay
Skin Advisor
, a new platform designed to help women better
understand their skin and find the products best-suited to their
personal skincare needs. Rooted in a suite of artificial intelligence
technologies, Olay Skin Advisor marks the first application of deep
learning in the beauty industry, arming women with the knowledge they
need to care for their skin and better navigate the often-confusing
beauty aisle.


“Shopping for skincare has never been more overwhelming, as women are
faced with thousands of products and promises,” said Dr. Frauke Neuser,
Principal Scientist for Olay. “Olay’s research shows that browsing the
shelf is the #1 purchase influencer for women, yet 1/3 of women do not
find what they are looking for. We saw an opportunity to help women
understand their skin better than ever, before they even step foot in
the store. Our solution is Olay Skin Advisor, which uses artificial
intelligence to deliver a smart skin analysis and personalized product
recommendation, taking the mystery out of shopping for skincare
products.”

Olay Skin Advisor is a web-based skin analytics platform that provides
women with exceptionally precise, personalized skin education and
product recommendations on their mobile phones or tablets. With just one
selfie, Skin Advisor analyzes a woman’s face to determine her current
“skin age” (i.e. how young or old she looks) and which areas of her face
are driving that age. Following a short series of questions about her
personal skin concerns and product preferences, Skin Advisor delivers a
personalized product regimen recommendation based on extensive knowledge
about what products have worked best for women like her – women with the
same skin concerns, needs and preferences. Ultimately, Olay Skin Advisor
helps her find the products that are right for her specific
skincare needs, delivering skin transformation that will help make her
look Ageless.

The global launch of Olay Skin Advisor coincides with a series of
upgrades to the platform in the United States, where a 1.0 beta version
has been live since late 2016. Previewed at Mobile World Congress, the
following suite of AI technologies will power Olay Skin Advisor 2.0,
launching in the US mid-March:

  1. NEW selfie optimization technology: New with the 2.0
    experience, this optimization sets women up for the most accurate skin
    analysis by enabling them to upload the best quality selfie.
  2. Olay’s VizID™ Technology (a deep learning model): Using labeled
    pixels of a woman’s selfie and what it has come to learn about women’s
    skin from the hundreds of thousands of selfies in its database, Olay
    Skin Advisor detects areas that are driving her “skin age,” identifies
    her “Best” and “Improvement” areas, and analyzes these areas to
    determine what’s holding it back from looking ten years younger.
  3. NEW synaptic intelligence: Also new with the 2.0 upgrade,
    synaptic intelligence combines the experience, trainings, and
    learnings of Olay scientists, skin care experts and consumers,
    accordingly searches millions of combinations of products to pinpoint
    a personalized regimen, and explains why it’s right for her.

With more than one million visits to date, Skin Advisor is already
helping women find the right products for their skin type. The more
photos and data that are processed, the more Skin Advisor learns about
women’s skin at every age and about their skin concerns and preferences,
making it increasingly smarter with each use.

“AI is not a technology of the future – it’s transforming our world
today,” said Greg Estes, Vice President of Developer Programs at NVIDIA,
whose GPU-accelerated deep learning platform was used to train Olay Skin
Advisor’s neural network. “Olay and other leading brands are using AI to
infuse devices and apps with intelligence, bringing new experiences,
unprecedented personalization and real benefits to people’s lives.”

To begin your own skin analysis, visit https://skinadvisor.olay.com
on any smartphone or tablet.

About Olay

Olay is a worldwide leader in skin care and has been trusted by women
for over 60 years. Olay continues to hold to the philosophy it was
founded on: to maintain a deep understanding of women’s changing needs
and to combine products that fit their needs with the latest advances in
skin care technology. The end result—superior product performance women
have come to expect from Olay. It brings healthy, beautiful skin to more
than 80 million women on five continents.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Please visit http://www.pg.com for
the latest news and information about P&G and its brands.

Contacts

Procter & Gamble
Kate DiCarlo, 513-983-7166
dicarlo.km@pg.com
or
Courtney
Power, 212-546-8572
cpower@devriesglobal.com
or
Kacie
Friedman, 212-546-8658
kfriedman@devriesglobal.com