Capsule Collection Will Debut In-Stores and Online in July 2016
SAN FRANCISCO–(BUSINESS WIRE)–PBteen,
a member of the Williams-Sonoma, Inc. (NYSE:WSM) portfolio of brands,
announced today a new product collaboration with the multi-talented teen
singers, actresses, authors, and above all, sisters, Lennon & Maisy.
From eclectic, worldly patterns to vintage-inspired furniture, the
‘Lennon & Maisy for PBteen’ collection is composed of over fifty
pieces that are made to empower you to dream, believe and achieve.
The capsule collection, which celebrates the sisters’ creativity and
bohemian spirit, is Lennon & Maisy’s first entry into home furnishings.
“We were so excited when PBteen approached us with the opportunity to
design our own rooms. Your bedroom is a place where you can have fun
creating a look that’s about you,” said Maisy Stella. “As artists,
choosing color, designing patterns, mixing-and-matching pieces was
another platform of expression for us, and we hope our collection will
inspire girls to be confident and creative in their own spaces,” said
“When we first met with Lennon and Maisy we were inspired by their
self-expression through music,” said Allison Spampanato, senior vice
president product development for PBteen and Pottery Barn Kids. “The
talented duo created the perfect harmony with PBteen by combining their
free spirited aesthetic, love for bright colors and playful patterns. We
cannot wait to share the new collection with teens across the country
The ‘Lennon & Maisy for PBteen’ collection will be available July 2016
at PBteen stores and online at www.PBteen.com.
ABOUT LENNON & MAISY
Lennon & Maisy Stella are actresses, singers and authors. They play
Maddie & Daphne Conrad on the hit ABC TV show Nashville.
The real-life sisters have garnered a large fan base with over 720K
YouTube subscribers and 85 million views, thanks in part to their viral
video covers including “Call Your Girlfriend”, “That’s What’s Up” and
“Boom Clap”. In April 2013, Lennon & Maisy had a show-stopping
performance on Nashville of The Lumineers’ “Ho Hey”. When
ABC released it to radio, it not only became the #1 most added song in
the nation, their cover also quickly rose to the Top 40 on the Billboard
Songs chart. Their rendition remains the #1 most downloaded song from
the hit TV show’s releases. They’ve performed everywhere from The White
House to Good Morning America. In 2015, they partnered with
HarperCollins to release a children’s book called “In The Waves”. Lennon
& Maisy have also become known for their fashion sense, appearing 2
years in a row at New York Fashion Week and walked in the 2016 Go
Red For Woman fashion show. Lennon & Maisy are only 16 and 12 years
old, respectively, but they have already had experiences that some wait
a lifetime to achieve. For more information on Lennon & Maisy, visit www.lennonandmaisy.com.
PBteen, a member of the Williams-Sonoma, Inc. portfolio of brands,
launched in 2003 and is the first home retailer to focus exclusively on
the teenage market. Designed to fully furnish bedrooms,
spaces for tweens and teens, PBteen provides fresh, fashionable options
to appeal to varying teenage tastes. Categories include: bedding,
and organization solutions, and furniture including beanbag
launched in 2010, is an exclusive collection that offers dorm
furniture and essentials. This collection includes XL
twin sheets, lighting,
bins and organization solutions, and other accessories designed to
help teens turn their dorm room into their ultimate home away from home.
PBteen products are available through direct mail catalogs, e-commerce
and at eighteen U.S. retail
stores. PBteen currently offers international shipping to customers
worldwide. PBteen has an active following on Facebook,
♥ and its new blog theStyleHouse.
Additionally, PBdorm has a dedicated Facebook,
presence, as well as a blog Style
Major. PBteen is headquartered in San Francisco, California.
ABOUT WILLIAMS-SONOMA, INC.
Williams-Sonoma, Inc. is a specialty retailer of high-quality products
for the home. These products, representing eight distinct merchandise
strategies – Williams-Sonoma, Pottery Barn, Pottery Barn Kids, West Elm,
PBteen, Williams-Sonoma Home, Rejuvenation, and Mark and Graham – are
marketed through e-commerce websites, direct mail catalogs and 612
stores. Williams-Sonoma, Inc. currently operates in the United States,
Canada, Australia and the United Kingdom, offers international shipping
to customers worldwide, and has unaffiliated franchisees that operate
stores in the Middle East, the Philippines and Mexico.