Pepperjam Acquires AdAssured: World’s Premier Affiliate Network Now Offers Leading Compliance Solution

Enhanced compliance will protect brands, advertisers, agencies,
and publishers

WILKES-BARRE, Pa.–(BUSINESS WIRE)–#AdTech—Pepperjam
announced today that it has acquired AdAssured,
the leading online marketing compliance solution, and the first of its
kind to unify comprehensive search, code, content and domain oversight
in the affiliate and greater performance marketing channels. Terms of
the transaction were not disclosed.

Headquartered in Oceanside, Calif., AdAssured is a global technology
company that protects brand integrity for merchants and publishers
running performance marketing campaigns. AdAssured ensures that
publishers are promoting their brands, products and content in
accordance with established policies and preferences.

“For Pepperjam, AdAssured helps to complete our suite of products and
services built to optimize campaigns within the complex performance
marketing industry,” said Pepperjam CEO Michael Jones. “Brands
are rightly sensitive about compliance, and so we are incredibly excited
to add the value of AdAssured to our clients and partners around the
world.”

AdAssured CEO Ian Francis says joining Pepperjam will be a boon
not only to merchants, but also to publishers. Publishers use the tool
to ensure that any exclusives granted by merchants are consistently
enforced, and to stay current with the offers they are running.

“Many merchants are under the impression that publishers knowingly
violate their advertising terms and conditions,” said Francis. “Their
first instinct is to remove them from the program, which often comes at
the expense of valuable revenue streams. We work to preserve advertiser
revenue by rehabilitating publishers so they can come into compliance.”

Greg Shepard, AdAssured Founder and Pepperjam’s Chief Strategy
Officer expanded on the impact of the AdAssured acquisition.

“Merchants, agencies, and publishers all need a tool that protects their
brands and ensures accuracy in their respective revenue streams,” said
Shepard. “AdAssured offers a robust selection of compliance tools that
work in unison with our performance marketing efforts. By introducing
this proprietary compliance solution, measurement of marketing channel
ROI and incrementality is now a reality for Pepperjam partners.”

AdAssured’s best-in-class compliance technology takes a unique approach
to violations: It fingerprints them. Once a violation has been
identified, the technology fingerprints the infraction and is
automatically notified when a violation has been cured. Pepperjam’s
partners can then use the data to make intelligent and informed
investment and optimization decisions as their performance marketing
campaigns evolve.

AdAssured will continue to provide compliance solutions to advertisers
and publishers who work with other performance marketing partners.
However, those that are Pepperjam clients now will have the added value
of account program management and AdAssured’s performance marketing
compliance solution.

“The compliance expertise of AdAssured coupled with the innovation and
cost effectiveness of Pepperjam’s other performance marketing offerings
creates a service and technology value that is powerful and unique in
the marketplace,” said Jones. “Not only do we have the tools to generate
tremendous revenue, but now we are able to protect brand integrity at
the highest level currently possible.”

About AdAssured

AdAssured’s comprehensive Affiliate Channel Compliance package provides
retailers with the necessary tools to ensure publishers are correctly
representing their brand in the affiliate channel. AdAssured’s solution
uses proprietary technology to monitor and case-manage violations, and
is available as a software platform with optional managed service
add-ons. AdAssured, a Pepperjam Company, has been developed over the
course of several years and includes a single-point dashboard that
displays all violations and supportive evidence in one location to
appropriately inform strategy and next steps. Case management is
facilitated within the interface, including a full history of actions
taken for past violations.

About Pepperjam

Pepperjam provides brands and retailers with the resources and
confidence needed to promote their brand and grow their business. With
products and services supported by decades of commerce experience, and
the leading affiliate network in the world, it connects data and
analytics across all performance channels and devices to generate
creative solutions.

Headquartered in Wilkes-Barre, Pa., Pepperjam is a global provider with
offices in London, New York, Philadelphia, Santa Cruz, Sydney, Tempe,
and Toronto. Pepperjam is a portfolio company of Banneker Partners and
the Permira Funds.

Contacts

Pepperjam
Donna Gillis, 570-408-8433
DGillis@corp.pepperjam.com
or
Hotwire
PR for Pepperjam
Jennifer Sricharoenchaikit, 646- 738-8960
pepperjamus@hotwirepr.com