Pet Lovers Unite – New .PET Domain Available to the Public

.PET Public General Availability: February 23, 2016

DUBLIN–(BUSINESS WIRE)–Afilias, a leading domain registry operator, today announced
public availability for the new “dot PET” or .PET top level domain; .PET
is now open for everyone! If you are a pet lover, rescuer, or business
that offers services or products for pets, then .PET is the best
Internet address for you.

The .PET domain is available at:

In the US alone, the pet industry in 2015 had sales of $61 billion
dollars. This includes everything from vet visits to specialized
pet-friendly nail polishes. .PET domains instantly convey to pet lovers
that a site is all about pets, pet products and/or pet services. .PET is
unrestricted, so it’s easy to get, easy to remember and ideal for
marketing pet related items. Pet industry companies, veterinarians,
breeders, animal rescues, pet owners, pet-owner focused markets like pet
daycares and resorts will all benefit from the .PET TLD.

“When it comes to rescues, shelters, clubs, associations and pet lovers
of all kinds, .PET is the perfect choice of internet address,” said
Roland LaPlante, chief marketing officer of Afilias. “.PET is designed
to help pet lovers more easily find pet-related products and services on
the Internet. It even works for sites dedicated to the pet itself (e.g.!”

About Afilias

Afilias is the world’s second largest domain registry, with millions of
domain names under management. Afilias powers a wide variety of
top-level domains, including TLDs for countries, cities, brands,
communities and generic terms. Afilias’ specialized technology makes
Internet addresses more accessible and useful through a broad range of
applications, including Internet domain
registry services
, managed
, and mobile
Web services
. For more information on Afilias services, visit


Alan Wallace