Pokémon Debuts Its First-Ever Super Bowl TV Commercial

Ad Encourages Fans to Train On.™

BELLEVUE, Wash.–(BUSINESS WIRE)–The Pokémon Company International today unveiled a new TV commercial
that will air during Super Bowl 50 on Sunday, February 7. The ad, shot
in Rio de Janeiro, explores ambition, drive, and training, concepts that
every Pokémon Trainer is familiar with. It celebrates the millions of
Pokémon fans around the world who will enjoy identifying all of the
hidden Pokémon references in the ad. It ends with a call to action for
all those who strive to achieve their dreams: Train On. A 30-second
version of the ad will be aired at the beginning of the third quarter of
Super Bowl 50. An extended version can be viewed at Pokemon.com/20.

“For 20 years, the Pokémon world has inspired fans to train hard and
have fun,” said J.C. Smith, senior director of Consumer Marketing at The
Pokémon Company International. “This ad is reflective of that passion,
and I can’t think of a bigger stage to share this story than the Super

Made by Omelet, a Los Angeles-based creative agency, the Pokémon 20th TV
commercial will also be featured in the upcoming CBS special, Super
Bowl’s Greatest Commercials
. This annual show, which will air on
February 2 at 8:00 P.M. ET, revisits fan-favorite commercials from past
Super Bowls and also gives a behind-the-scenes look at the making of the
Pokémon Super Bowl advertisement.

The ad is part of a yearlong campaign celebrating 20 years of Pokémon.
First introduced in Japan in 1996 with the video games Pokémon Red
and Pokémon Green for the Nintendo Game Boy system, Pokémon has
delighted fans of all ages around the world for two decades. With more
than 275 million video games sold worldwide, 21.5 billion TCG cards
shipped to 74 countries, and an animated series spanning 18 seasons,
Pokémon is one of the most successful entertainment brands in the world.
More details can be found at Pokemon.com/20.
Fans visiting the site throughout the year will find information about
monthly Mythical Pokémon distributions, retail events, special products,
messages from some of Pokémon’s biggest fans, and the upcoming Pokémon
Photo Booth app.

Pokémon. Twenty years. Train On.

About Pokémon

The Pokémon Company International, a subsidiary of The Pokémon Company
in Japan, manages the property outside of Asia and is responsible for
brand management, licensing, marketing, the Pokémon Trading Card Game,
the animated TV series, home entertainment, and the official Pokémon
website. Pokémon was launched in Japan in 1996 and today is one of the
most popular children’s entertainment properties in the world. For more
information, visit www.pokemon.com.


TriplePoint PR, for The Pokémon Company International
Andrew Karl,
Pokémon Company International
Elvin Gee, 425-229-6358