Influential Culinary Maven Joins Forces with Industry-Leading
Retailer to Launch New Vintage-Inspired Housewares Collection
LOS ANGELES–(BUSINESS WIRE)–Ree Drummond, the force behind the wildly popular The Pioneer Woman
blog, host of her own show on the Food Network, and New York
Times bestselling cookbook author is launching an extensive
collection of modern country housewares exclusively at Walmart.
Featuring tableware, glassware, cookware, bakeware and more, the
collection evokes Ree’s fresh and fun country style and joins Walmart’s
broad assortment of affordable home and kitchen products. The Pioneer
Woman collection includes items for every step in the kitchen –
prep, cook, serve, dine and drink!
In partnership with Gibson Overseas, Inc., a leading producer of
tabletop and houseware items, Ree’s collection will launch exclusively
on Walmart.com starting Sept. 1 and in Walmart stores beginning on Sept.
14. With colorful hues and brilliant florals, the items have a true
sense of Ree’s rustic flair. The Pioneer Woman collection
showcases playful mix-and-match tableware that makes hosting a breeze.
The cast iron cookware and durable Dutch ovens combine functionality and
style to cater to home cooks everywhere. Additionally, the collection’s
pressed glass goblets and tumblers are sure to shine in any tablescape!
With competitive pricing and ease of use, The Pioneer Woman
collection is a great addition to Walmart’s wide array of kitchen
“With Ree’s powerful presence and eye for beautiful details, we are
thrilled to be working hand in hand with her to create a high-quality
and practical collection,” said Sal Gabbay, CEO of Gibson. “The
Pioneer Woman essence is present in every piece in the line, and we
look forward to its debut at Walmart.”
“Walmart is delighted to be the exclusive home of The Pioneer Woman
collection throughout the holiday season,” said Shelley Huff, vice
president of cook, dine kitchen electronics for Walmart U.S. “This
collection is an exciting, fresh line of kitchen and tableware that has
something for everyone – the charm for small family dinners, the style
for entertaining friends and the great quality for serious cooks.”
The Pioneer Woman collection will retail from $1.99 – $99 in
Walmart stores nationwide and Walmart.com in September 2015. For more
information on The Pioneer Woman collection, please visit www.walmart.com/thepioneerwoman.
About Gibson Overseas, Inc.
Gibson Overseas, Inc. is a global fourth generation company and
leader in the tabletop and housewares industries. For over 30 years, the
company has provided the world’s leading retailers with the Gibson
Everyday (now Gibson home), Gibson ELITE, and Elite Couture brands.
Gibson’s style leadership is widely available as a private label
resource and through license partnerships with global brands.
Wal-Mart Stores, Inc. (NYSE: WMT) helps people around the world save
money and live better – anytime and anywhere — in retail stores,
online, and through their mobile devices. Each week, more than 250
million customers and members visit our 11,202 stores under 71 banners
in 27 countries and e-commerce websites in 11 countries. With fiscal
year 2014 sales of over $473 billion, Walmart employs more than 2
million associates worldwide. Walmart continues to be a leader in
sustainability, corporate philanthropy and employment opportunity.
Additional information about Walmart can be found by visiting http://corporate.walmart.com on
Facebook at http://facebook.com/walmart and
on Twitter at http://twitter.com/walmart.
Online merchandise sales are available at http://www.walmart.com and http://www.samsclub.com.