Shopify Announces New Free Card Reader for In-Person Selling

Chip and Swipe card reader delivers full power of Shopify with every

OTTAWA, Ontario & SAN FRANCISCO–(BUSINESS WIRE)–#ShopifyUnite–Shopify Inc. (NYSE:SHOP)(TSX:SHOP), the leading cloud-based,
multi-channel commerce platform designed for small and medium-sized
businesses, today announced its new free Chip and Swipe card reader for
in-person selling. With Europay, MasterCard and Visa (EMV) support, the
new Chip and Swipe reader lets any Shopify merchant in the United States
sell offline in a fast and secure way. The card reader was launched at Unite,
Shopify’s annual partner and developer conference.

Full Power of Shopify Ecosystem
Shopify makes every aspect
of starting, running and growing a business easier. With the new Chip
and Swipe reader, business owners can have the full power of Shopify
behind them when selling in-person. The reader seamlessly connects with
a seller’s Shopify store, eliminating the need for multiple systems to
run a single business. Merchants benefit from the ability to manage
their entire business from just one place and do not need to spend hours
updating in-person sales with those made on their online store.

“Shopify is already known as an industry leading ecommerce provider, and
with our new Chip and Swipe hardware, we are demonstrating our deep
investment in the retail world,” said Craig Miller, Chief Product
Officer at Shopify. “We’re proud to launch a beautiful, entry-level
product that lets anyone sell in-person. Now any of our merchants can
use Shopify to power every aspect of their business, at every

Designed for the Entrepreneur
The first piece of hardware
created in-house by Shopify, the new reader’s design was directly
informed by extensive research and user-experience feedback from our

The Chip and Swipe reader is made for selling at festivals, pop-ups and
markets. Unlike other readers that must plug into a headphone jack, the
Shopify Chip and Swipe reader features wireless functionality and an
extra-long battery life. The card reader was also developed to grow with
business owners as they move from casual selling to a permanent retail
location, and includes a sturdy base that allows the reader to sit on a
table or counter top.

An industry first, the Chip and Swipe reader will be offered at no
charge for both new merchants and existing Shopify merchants without a
Shopify point-of-sale (POS) solution, enabling anyone to start selling
in person.

EMV Compliant
The new reader makes it easy for all Shopify
merchants to be EMV compliant and reduce their vulnerability to fraud.
EMV chip acceptance decreases the risk of financial losses for business
owners, while protecting customers’ data. For businesses with more
established retail spaces, Shopify also offers a Tap, Chip and Swipe
card reader that supports EMV and contactless payments, including
Android Pay and Apple Pay.


  • Completely wireless, no headphone jack needed
  • One-week battery life on a single charge
  • Supports Visa, MasterCard, American Express and Discover
  • Rates
    as low as 2.4% per swipe
  • Supported on iOS & Android
  • Pairs easily using Bluetooth Low Energy connection
  • Sleek, elegant design with base to power and support the card reader
    in a retail space
  • Integrated with the Shopify ecosystem
  • No charge for new and existing Shopify merchants without a Shopify POS
    solution; retails for only $29 USD in the Shopify
    Hardware Store

Shopify’s new Chip and Swipe reader is now available for pre-order by
merchants in the United States and shipping starts June 2017:

Visit our Partner blog to see what else Shopify launched at Unite:

About Shopify
Shopify is the leading cloud-based,
multi-channel commerce platform designed for small and medium-sized
businesses. Merchants can use the software to design, set up, and manage
their stores across multiple sales channels, including web, mobile,
social media, marketplaces, brick-and-mortar locations, and pop-up
shops. The platform also provides merchants with a powerful back-office
and a single view of their business. The Shopify platform was engineered
for reliability and scale, making enterprise-level technology available
to businesses of all sizes. Shopify currently powers hundreds of
thousands of businesses in approximately 175 countries and is trusted by
brands such as Tesla, Nestle, GE, Red Bull, Kylie Cosmetics, and many


Erika Strong, 416-238-6705 x 302
Product Public