Skechers Performance Becomes Title Sponsor of Los Angeles Marathon

Global Leader in Performance Footwear Signs Multi-Year Agreement
Commencing with the 2016 Skechers Performance Los Angeles Marathon

LOS ANGELES–(BUSINESS WIRE)–LA MARATHON LLC and Skechers Performance, which is a division of
Skechers USA, Inc. (NYSE:SKX), today announced a multi-year partnership,
with Skechers Performance becoming the official title sponsor of the Los
Angeles Marathon. The two Los Angeles-based companies have teamed up for
the city’s biggest running event, now the Skechers Performance Los
Angeles Marathon
, which will be held on Sunday, February 14, 2016.
Registration for the race will open on Tuesday, September 1, 2015.


As title sponsor of the race, Skechers Performance will have a prominent
presence at all marathon week activities including the Los Angeles
Marathon Health & Fitness Expo, where Skechers Performance will sell
official race merchandise featuring the newly created Skechers
Performance Los Angeles Marathon event logo. Additionally, Skechers
Performance will outfit course volunteers and staff, and provide
finishers’ shirts for all runners. Comprehensive and integrated Skechers
Performance Los Angeles Marathon marketing and communications
initiatives leading up to and during the race will include the Skechers
Performance Los Angeles Marathon website (lamarathon.com) and app.

“Partnering with the Los Angeles Marathon is a strategic step forward
for our company and the Performance Division,” said Michael Greenberg,
president of SKECHERS. “As a Los Angeles-based business, we have always
wanted to be a part of this iconic race since we began developing our
performance footwear division and we could not be more thrilled to join
the Los Angeles Marathon as title sponsor.”

“Much like the City of Los Angeles itself, Skechers is an iconic,
global, and stylish brand and we are extremely pleased to announce this
new partnership on the Skechers Performance Los Angeles Marathon,” said
Tracey Russell, Chief Executive of LA MARATHON LLC. “Skechers has
achieved prominence across the global endurance sports market and we
look forward to delivering a world-class marathon experience together
here in Los Angeles and to collaborating on exciting new initiatives
across the U.S. and around the world.”

The Skechers Performance title sponsorship comes on the heels of the
historic 30th edition Los Angeles Marathon in 2015. Not only
did registration sell out for the third straight year, but the race also
played host to the 2015 USA Track & Field Marathon Championships, where
top American elite athletes vied for a record prize purse of $150,000.
The iconic “Stadium to the Sea” course continues to surge in popularity
both nationally and internationally, attracting runners from all 50
states and more than 55 countries all over the world, bringing the race
to prominence as one of the five largest marathons in the U.S. and one
of the 10 largest worldwide.

The title sponsorship of the Los Angeles Marathon builds upon Skechers
Performance’s U.S. marathon portfolio. Currently, the brand serves as
the official footwear and apparel sponsor for the Chevron Houston
Marathon and sponsors elite marathon runners Meb Keflezighi and Kara
Goucher. Meb has raced in several high-profile events wearing Skechers
Performance footwear, including his monumental win at the 2014 Boston
Marathon racing in his namesake shoe, the Skechers GOmeb Speed 3. Next
year, Meb will compete in Los Angeles wearing the new Skechers GOmeb
Speed 3 – 2016 at the 2016 U.S. Olympic Team Trials for Men’s and
Women’s Marathon on Saturday, February 13, 2016, the day before the
Skechers Performance Los Angeles Marathon.

For more information on the 2016 Skechers Performance Los Angeles
Marathon, please visit www.lamarathon.com.
For additional information on Skechers Performance, please visit www.GOskechers.com
or follow the brand on Facebook (facebook.com/SkechersPerformance),
Twitter (twitter.com/skechersGO)
and Instagram (instagram.com/skechersperformance).

About LA MARATHON LLC

LA MARATHON LLC, a subsidiary of McCourt Global, creates world-class
experiences that ignite passion in athletes and connect communities
through the transformative power of sport. The Skechers Performance Los
Angeles Marathon is among the largest marathons in the country with more
than 26,000 participants, thousands of volunteers and hundreds of
thousands of spectators. The “Stadium to the Sea” course, starting at
Dodger Stadium and finishing near the Santa Monica Pier, is one of the
most scenic in the world, taking runners on a tour of Los Angeles past
every major landmark. LA MARATHON LLC will host the 2016 Olympic Team
Trials for Men’s and Women’s Marathon, awarded by USA Track & Field and
the United States Olympic Committee, which will take place in Los
Angeles February 13, 2016. For more information, please visit www.lamarathon.com.

About SKECHERS USA, Inc.

SKECHERS USA, Inc., based in Manhattan Beach, California, designs,
develops and markets a diverse range of lifestyle footwear for men,
women and children, as well as performance footwear for men and women.
Skechers footwear is available in the United States and over 120
countries and territories worldwide via department and specialty stores,
more than 1,050 Skechers retail stores, and Skechers’ e-commerce
website. Skechers manages its international business through a network
of global distributors, joint venture partners in Asia, and 12
wholly-owned subsidiaries in Brazil, Canada, Chile, Japan and throughout
Europe. For more information, please visit skechers.com
and follow us on Facebook (facebook.com/SKECHERS)
and Twitter (twitter.com/SKECHERSUSA).

This announcement contains forward-looking statements that are made
pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. These forward-looking statements include,
without limitation, Skechers’ future growth, financial results and
operations, its development of new products, future demand for its
products and growth opportunities, its planned opening of new stores,
advertising and marketing initiatives, and the expansion plans for
Skechers’ European Distribution Center. Forward-looking statements can
be identified by the use of forward looking language such as “believe,”
“anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will
be,” “will continue,” “will result,” “could,” “may,” “might,” or any
variations of such words with similar meanings. Any such statements are
subject to risks and uncertainties that could cause actual results to
differ materially from those projected in forward-looking statements.
Factors that might cause or contribute to such differences include
international economic, political and market conditions including the
uncertainty of sustained recovery in Europe; entry into the highly
competitive performance footwear market; sustaining, managing and
forecasting costs and proper inventory levels; losing any significant
customers; decreased demand by industry retailers and cancellation of
order commitments due to the lack of popularity of particular designs
and/or categories of products; maintaining brand image and intense
competition among sellers of footwear for consumers; anticipating,
identifying, interpreting or forecasting changes in fashion trends,
consumer demand for the products and the various market factors
described above; sales levels during the spring, back-to-school and
holiday selling seasons; and other factors referenced or incorporated by
reference in Skechers’ annual report on Form 10-K for the year ended
December 31, 2014 and its quarterly report on Form 10-Q for the three
months ended June 30, 2015. The risks included here are not exhaustive.
Skechers operates in a very competitive and rapidly changing
environment. New risks emerge from time to time and the companies cannot
predict all such risk factors, nor can the companies assess the impact
of all such risk factors on their respective businesses or the extent to
which any factor, or combination of factors, may cause actual results to
differ materially from those contained in any forward-looking
statements. Given these risks and uncertainties, you should not place
undue reliance on forward-looking statements as a prediction of actual
results. Moreover, reported results should not be considered an
indication of future performance.

Contacts

For SKECHERS USA, Inc.
Molly Biddiscombe, 212-796-9826
molly.biddiscombe@ketchum.com
or
Jolene
Abbott, 310-318-3100 x 4839
jolenea@skechers.com