smartwater® and Jennifer Aniston Keep Moving Forward in New Advertising Campaign

13 Abr 2017, 08:03 AM CDT

New Creative Shows smartwater® as the Perfect Accomplice in
Life’s Forward-Moving Journey

NEW YORK–(BUSINESS WIRE)–The makers of smartwater®, a premium, vapor-distilled water with
electrolytes for taste, today announced the release of a new creative
campaign with longstanding brand ambassador, Jennifer Aniston. Beginning
in Spring 2017, the highly accomplished actor, director, businesswoman
and producer will be featured in ads with her indispensable partner, smartwater.

The campaign captures four, real-life candid moments of Jennifer
Aniston’s forward-moving journey that were captured by noted
photographer Tom Munro and feature smartwater as her essential
sidekick. smartwater is Jennifer’s hydrating hiking mate as she
heads up the canyon with her beloved dog, a companion as she makes a
red-carpet entrance and her trusted ally, taking one last sip backstage,
before a late night show appearance. In the final image, smartwater
sparkling, which launched in 2016, is served as a perfect addition to an
intimate dinner party with friends.

“Our consumers love the delicious, pure taste and sleek packaging of smartwater,
providing balance and refreshment to accompany progress through everyday
journeys,” said Caroline Kibler, Group Director of smartwater.
“This campaign celebrates the authentic role smartwater has in
Jennifer Aniston’s life, a partner as she moves through both relatable
and aspirational moments of progress – from fitness to fashion to dinner
with friends.”

The campaign also features product-centric pieces that highlight the
brand’s key attributes, purity and clean taste. The signature smartwater
clouds personify the brand’s unique proposition: vapor-distilled for
purity, with just the right amount of added electrolytes (calcium,
magnesium and potassium) to deliver a distinctly fresh and crisp taste.

Developed in partnership with Chandelier Creative, the campaign will run
in print magazines, on digital and social platforms, and on out-of-home
throughout the country, and will come to life over the summer through
events and partnerships. For more information and updates on the smartwater
journey, visit www.drinksmartwater.com
and follow the brand on Facebook,
Twitter
and Instagram.

About The Coca-Cola Company

The Coca-Cola Company (NYSE:KO) is the world’s largest beverage company,
refreshing consumers with more than 500 sparkling and still brands and
nearly 3,900 beverage choices. Led by Coca-Cola, one of the world’s most
valuable and recognizable brands, our company’s portfolio features 21
billion-dollar brands, 19 of which are available in reduced-, low- or
no-calorie options. These brands include Diet Coke, Coca-Cola Zero,
Fanta, Sprite, Dasani, vitaminwater, Powerade, Minute Maid, Simply, Del
Valle, Georgia and Gold Peak. Through the world’s largest beverage
distribution system, we are the No. 1 provider of both sparkling and
still beverages. More than 1.9 billion servings of our beverages are
enjoyed by consumers in more than 200 countries each day. With an
enduring commitment to building sustainable communities, our company is
focused on initiatives that reduce our environmental footprint, create a
safe, inclusive work environment for our associates, and enhance the
economic development of the communities where we operate. Together with
our bottling partners, we rank among the world’s top 10 private
employers with more than 700,000 system associates. For more
information, visit Coca-Cola Journey at www.coca-colacompany.com,
follow us on Twitter at twitter.com/CocaColaCo, visit our blog,
Coca-Cola Unbottled, at www.coca-colablog.com
or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.