Susan G. Komen® Launches “More Than Pink™” Movement in October Supporting Goal to Cut Current Breast Cancer Deaths in Half

World’s Largest Breast Cancer Organization Partners with Public
Figures, Scientists, and Advocates to Highlight Impact, Save More Lives

DALLAS–(BUSINESS WIRE)–Pink is important and, if you ask the Susan G. Komen organization,
there’s not enough pink as long as 40,000 women and men continue to die
each year in the U.S. from breast cancer. However, pink is more than
just a color; it represents the impact that each person is making in the
fight against the most frequently diagnosed cancer worldwide.

Two weeks ago, Komen announced its new Bold
Goal to reduce the current number of breast cancer deaths in the
U.S. by 50 percent in the next decade and is now rallying supporters to
take the extra step – make a bigger, bolder impact and be “More
Than Pink™.”

The More Than Pink™ movement, kicking off in October (National Breast
Cancer Awareness Month), celebrates the heroes who have made a
significant impact in the fight to end breast cancer. Whether you’re the
doctor who won’t give up on a patient, the volunteer who gives their
free time to ensure the Race for the Cure goes off without a hitch, or
the child who sells lemonade in honor of his or her mother, More Than
Pink will provide the inspiration for everyone to act, donate, and get
involved.

“We’ve all witnessed the courageous struggle of someone we love,
fighting breast cancer; a friend or co-worker, someone in our family –
even ourselves. It’s time to take the next leap forward in the fight
against this disease,” says SVP of Marketing Miguel Perez. “More Than
Pink is our rallying cry to encourage everyone to step up to the plate –
in ways big and small – and become a hero.”

The month kicks off with the launch of “The
List” – a group of everyday heroes, scientists, clinicians,
advocates, community leaders, athletes, musicians, and public figures
who are being honored for their contributions and impact in working for
women and men facing breast cancer.

The List honors a wide variety of figures including: Dr. Mary-Claire
King (discoverer of the genetic link for increased breast cancer risk);
Dr. Craig Jordan (the “Father of Tamoxifen”); former First Ladies Laura
Bush and Betty Ford; Princess Dina Mired of Jordan; and celebrities and
public figures who have advanced our cause: WWE Superstar John Cena;
singer/songwriter Jason Aldean; professional boxing champion Oscar De La
Hoya; and everyday heroes such as Allison Titus and Jordan Phillips,
young women whose families have been affected by breast cancer and who
have raised funds to ensure that no family is affected as they were. The
More Than Pink™ movement provides a national platform on which to share
their stories and encourage others to join.

The List honorees will be visible this October, spreading the More Than
Pink™ message throughout national sporting events, concerts, races,
educational webinars, news and talk shows and social media networks, and
beyond. Additionally, the stories and faces of a select few of Komen’s
“heroes” will be showcased in newly developed public
service announcements and advertisements being placed and streamed
on a variety of traditional and digital media platforms throughout the
country.

Throughout its 35-year history, Susan G. Komen has been fortunate to
work with hundreds of renowned partners who share a common passion for
providing support and strength for those battling breast cancer. Komen’s
corporate partners not only raise funds; they engage hundreds of
thousands of employees and millions of customers to learn about breast
cancer, take action for their health and support breast cancer research
and community programs worldwide.

This year’s More Than Pink movement is being supported specifically by American
Airlines, Bank
of America, Condé
Nast, Simon
Property Group, and WWE.
Thanks to their commitment and support, consumers around the globe will
find More Than Pink™ in many venues – banking at the ATM,
shopping at the mall, reading a favorite magazine, sitting back on a
flight, or just relaxing at home watching Monday Night Raw.

“Our partners make it possible to fund lifesaving research and help
hundreds of thousands of people every year,” says Perez. “This year,
with More Than Pink, they are all stepping up, digging deep and getting
creative on how to make the biggest impact in our mission to end breast
cancer, forever.”

Additionally, Susan G. Komen is tapping in to its network of 100 local
Affiliates to extend the More Than Pink™ message to communities
throughout the U.S. For those interested in joining the movement on a
local level, an entire list of Komen Affiliates can be found by
visiting: http://ww5.komen.org/Affiliates.aspx.

Susan G. Komen encourages all supporters to follow a frequent stream of
More Than Pink™ hero stories on Facebook,
Twitter,
and Instagram,
and share their More Than Pink™ hero stories on social media using the
hashtag #MoreThanPink. Learn how to donate, act and get involved by
visiting: komen.org/morethanpink.

About Susan G. Komen®

Susan G. Komen is the world’s largest breast cancer organization,
funding more breast cancer research than any other nonprofit outside of
the federal government while providing real-time help to those facing
the disease. Since its founding in 1982, Komen has funded more than $920
million in research and provided more than $2 billion in funding to
screening, education, treatment and psychosocial support programs
serving millions of people in more than 30 countries worldwide. Komen
was founded by Nancy G. Brinker, who promised her sister, Susan G.
Komen, that she would end the disease that claimed Suzy’s life. Visit komen.org
or call 1-877 GO KOMEN. Connect with us on social at ww5.komen.org/social.

Contacts

Susan G. Komen®
Dana Fennewald, 972-855-1670
dfennewald@komen.org