Target Reports Strong Start to Black Friday in Stores and Record-Breaking Online Sales

Savings to continue with new discounts and unprecedented 15 percent
off two-day sale in stores and online this Sunday and Monday

MINNEAPOLIS–(BUSINESS WIRE)–Target Corporation (NYSE: TGT) today reported a strong start to the
holiday shopping season. Millions of guests visited Target stores across
the country and,
which had its biggest day ever and experienced double-digit growth, to
save on Black Friday deals, including the retailer’s lowest prices ever
on select items.

“Shopping at Target has become an annual Thanksgiving tradition for
millions of our guests, and we’re thrilled at the response we’ve seen
this year. We had a record-breaking day on and traffic to our
stores was strong,” said Brian Cornell, chairman and CEO of Target, who
greeted shoppers at the Jersey City Target store in N.J. on Thanksgiving
and will be ringing the opening bell at the New York Stock Exchange in
celebration of Kids Day later this morning. “This year, we doubled down
on offering guests an incredible assortment at outstanding prices. Based
on early results, it’s clear that our deals are cutting through. We
expect this momentum to continue throughout the weekend and into next
week as we offer Target’s guests a truly unprecedented opportunity to
save 15 percent off nearly everything online and in our stores this
Sunday and Monday.”

Black Friday Pre-Sale and Thanksgiving Day Shopping

On Wednesday, guests started their shopping early with Target’s Black
Friday pre-sale on New this year, Target’s guests could take
advantage of pre-sale deals in stores via Cartwheel,
resulting in the biggest day ever for new users of the popular savings
app. Early on Thursday morning, the savings continued as Target offered
guests access to nearly all of its Black Friday doorbuster deals on had a record-breaking day, with traffic and sales eclipsing
2015 Cyber Monday, driven largely by doorbusters in electronics. Target
also saw an increase in guests shopping via mobile, contributing to more
than 60 percent of the retailer’s online sales. Top performing Black
Friday deals at Target include:

  • TVs were a top seller, with more than 3,200 TVs sold every minute in
    the first hour of store opening.
  • Apple
    products were among the most popular deals, with guests taking
    advantage of savings on the iPad
    Air 2
    , iPad
    and Apple Watch Series 1.
  • Popular gaming systems included Xbox One S and PlayStation 4. Target
    sold half a million video games within the first hour of store opening.
  • Wearables saw a 50 percent sales increase, including the Fitbit
    Charge HR
  • Top-selling toys included LEGO, NERF, Our Generation and the Jetson
    V6 Hoverboard
    , which sold out in minutes on
  • Target sold five times more wireless headphones this Black Friday
    compared to last year, including the popular Powerbeats
    Wireless In-Ear Headphone 2
  • Robotic vacuums, including the Hoover
    Quest 700 Robotic Vacuum
    , generated 10 times the sales compared to
    last year.
  • Sales for family sleepwear were nearly double compared to last year,
    driven by a 30 percent off savings plus an additional 15 percent off
    in stores with Cartwheel.
  • And, the 3-foot stuffed bear for $10, a surprise hit from last year,
    sold out quickly in stores across the country.

The Savings Continue, Including 15 Percent Off in Stores and Online

As part of Target’s “10
Days of Deals
,” today and tomorrow, guests will receive 30 percent
off apparel
and accessories
for the entire family, plus an additional 15 percent off in stores using Cartwheel.
On Saturday, Nov. 26, guests can get big discounts on holiday
decorations, saving $50 when they spend $100 in the Wondershop,
Target’s destination in stores and online that features more than 2,000
new festive products for the season.

Capping off “10 Days of Deals” and kicking off Cyber Week, Target’s
guests will receive an unprecedented opportunity to save 15 percent off
nearly everything in stores and on
this Sunday, Nov. 27 and Monday, Nov. 28. The discount will go
live online early Sunday morning and will be applied at checkout online
and in stores during the two-day sale. No promo code or coupon is
required. The discount includes all gaming consoles, iRobot
, KitchenAid
appliances and all Apple

As always, guests can use their REDcard
for an additional five percent off on nearly all items purchased in
stores and online, adding to the significant discounts Target is
offering this season. Online shoppers can continue to take advantage of
free shipping on
through January 1, 2017. And the 30 million savvy deal seekers who use Cartwheel
will continue to find thousands of offers throughout the holiday season.

About Target

Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,802
stores and at Since 1946, Target has given 5 percent of its
profit to communities, which today equals more than $4 million a week.
For more information, visit
For a behind-the-scenes look at Target, visit
or follow @TargetNews
on Twitter.

Note: Target welcomes media to its stores. To contact your local
store about shooting b-roll or photos or to request a local interview
during the holiday season, please visit “Find a Store” at
and contact the Leader on Duty.

Follow @TargetNews
on Twitter for real-time news and trends on holiday at Target.

For more information and assets, visit


Target Communications
Joshua Thomas, 612-761-6795
Media Hotline, 612-696-3400