The Branded Entertainment Network (BEN) Announces Sale of Splash News to SilverHub Media UK Ltd.
Sale Completes BEN’s Successful Transition to an Entertainment
Advertising Focused Business and Acquisition Expands SilverHub Media’s
Entertainment offering
LOS ANGELES–(BUSINESS WIRE)–The Branded Entertainment Network, which connects global brands to
consumers through the power of popular entertainment, today announced
the sale of its Splash News business to SilverHub Media UK Ltd.
Financial and other terms of the deal were not disclosed. The deal is
expected to close on December 16, 2016.
For the Branded Entertainment Network, the sale represents the
successful completion of the company’s transition from an image
licensing business into an entertainment advertising-focused business
that includes: BEN, the world’s leading product integration platform and
services company, and Greenlight, the global leading agency for rights
and music clearances. As part of its transition, the Branded
Entertainment Network initially sold its Corbis Images and Motion
licensing businesses to an affiliate of Visual China Group in January
2016.
SilverHub Media was founded in 2016 with a mission to create rich
content experiences for its customers and to provide content creators
with global distribution platforms, trusted representation and industry
leading practices. With the acquisition of Splash News, the company is
advancing its strategy by adding the world’s leading celebrity and
entertainment breaking news agency, which provides images, video and
stories to publishers across the globe.
“The sale of Splash News to SilverHub Media culminates our successful
evolution from an image licensing business to a purely entertainment
advertising focused company. Through our highly successful BEN and
Greenlight brands, we are at the forefront of key trends in advertising
and the time was right to capitalize on our investment in Splash and
shift all of our attention to these rapidly growing areas of our
business,” said Gary Shenk, CEO of the Branded Entertainment Network.
“SilverHub Media has a very strong and experienced management team and
is dedicated to delivering world class content, so it is the ideal
partner to acquire the Splash News business,” Shenk said.
Nick Evans-Lombe, Co-founder of SilverHub Media said, “The acquisition
of a respected brand like Splash News continues our strategy to
reinvigorate the worlds of celebrity, sports and entertainment content
and invest for growth. We are excited to welcome such a talented team of
individuals whose experience, relationships and leadership will fit well
within the SilverHub culture.”
About The Branded Entertainment Network (BEN)
The Branded Entertainment Network empowers agencies, brands, publishers,
and other media producers to capture the attention of audiences
worldwide by integrating premium and timely entertainment content into
their communications. From the world’s leading product integration
platform (BEN)
to the global leading agency for rights and music clearances (Greenlight),
Branded Entertainment Network helps elevate projects, amplify brands,
and captivate audiences.
For additional information visit: www.bengroup.com
About SilverHub Media
SilverHub is a new agency that is serving the need for content across
the celebrity, sports and entertainment landscape. SilverHub was founded
in 2016 by an extremely strong and experienced team who bring huge
passion and expertise to all areas of the content business. Combining
rich content creation such as photography, video and VR experiences with
a collaborative approach SilverHub delivers brilliant content, that
works.
To learn more about SilverHub, please visit www.silverhub.media
Contacts
Press:
The Branded Entertainment Network
Whit Clay,
212-446-1864
wclay@sloanepr.com
or
SilverHub
Media
Rachel Dennis, +44 (0)7490 103033
rachel.dennis@silverhub.com
