The Dairy Queen® System is Celebrating the Unofficial End of Summer With a Free Frappe Giveaway 2-5 p.m. on Tuesday, September 6

DQ®-ristas will be serving fans

MINNEAPOLIS–(BUSINESS WIRE)–The first weekend in September marks the unofficial end of summer.
School is back in session and everyone is back to work the day after
Labor Day. To celebrate a new season and give fans a pick-me-up,
participating Dairy Queen® locations are giving
away one FREE small Ultimate Oreo® Frappé
per customer from 2 to 5 p.m. on Tuesday, September 6.


“This is the time of year when everyone gets a fresh start from the
classroom to the football field,” said Barry Westrum, executive vice
president of Marketing for American Dairy Queen Corporation (ADQ). “None
of us want summer to end, so at DQ® we are
easing the transition for our fans with a Free Frappé Giveaway.”

In a nod to baristas and specialty coffee servers, the DQ system
will refer to their servers as DQ-ristas, during the Free Frappé
Giveaway event.

The Ultimate Oreo Frappé is a combination of coffee, ice and Oreo
cookie pieces blended with creamy DQ signature vanilla soft
serve and crowned with whipped topping and Oreo cookie pieces
to create the perfect treat and afternoon pick-me-up. DQ Fans are
encouraged to follow the event on their social channels at #DQFreeFrappe.

The Ultimate Oreo Frappé is one of several beverages served
during the DQ system’s Hardest Working Happy Hour available
weekdays at participating U.S. locations from 2 to 5 p.m. Fans can
choose from a choice of a Mocha, Salted Caramel or Vanilla flavored Iced
Coffee; Oreo, Caramel Chip or Midnight Mocha Ultimate Frappés;
and Strawberry Banana, Tripleberry®, and Mango
Pineapple Orange Julius® Premium Fruit
Smoothies at one of the best values in the industry. The small flavored
Iced Coffees are only $1, and the small, blended to perfection new DQ
Ultimate Frappés and small Orange Julius®
Premium Fruit Smoothies are just $2 weekdays from 2 to 5 p.m. at
participating locations. While the beverages are available all day, they
are value priced only during Happy Hour.

For more information about the Dairy Queen system, visit DairyQueen.com.
Connect with the DQ system on Twitter using #LOVEmyDQ and at twitter.com/dairyqueen.
Visit the DQ Facebook fan page, which has more than 10.6
million friends and become a friend at facebook.com/dairyqueen.

About IDQ:

International Dairy Queen Inc., (IDQ), based in Minneapolis, Minnesota,
is the parent company of American Dairy Queen Corporation. Through its
subsidiaries, IDQ develops, licenses and services a system of more than
6,700 locations in the United States, Canada and 25 other countries. IDQ
is a subsidiary of Berkshire Hathaway Inc. (Berkshire) which is led by
Warren Buffett, the legendary investor and CEO of Berkshire. For more
information visit DairyQueen.com.

Editor’s Note:
High
resolution photo available upon request

B-roll is available
here:

https://www.dropbox.com/s/pcl1khakydiihdz/DQ%20Frappe%20B-Roll%20v1.mp4?dl=0

Contacts

Pierson Grant Public Relations
Media contact:
Kimberly
Rodriguez, 954-776-1999 ext. 257
krodriguez@piersongrant.com