Top 3 Emerging Trends Impacting the Global Baby Food and Infant Formula Market from 2017-2021: Technavio

LONDON–(BUSINESS WIRE)–$ABT #BabyFood–Technavio’s latest report on the global
baby food and infant formula market
provides an analysis
on the most important trends expected to impact the market outlook from
2017-2021. Technavio
defines an emerging trend as a factor that has the potential to
significantly impact the market and contribute to its growth or decline.

This research report titled ‘Global
Baby Food and Infant Formula Market 2017-2021
’ provides an
in-depth analysis of the market in terms of revenue and emerging market
trends. Technavio analysts forecast the market to grow to USD 102.29
billion by 2021, at a CAGR of close to 9% over the forecast period.

The APAC region is both the largest and the fastest-growing
segment of the global baby food and infant formula market. The quick
growth of the infant population and the favorable economic
conditions in the region are acting as the key drivers for the
market dominance of the regional segment.

Request a sample report:

Technavio’s sample reports are free of charge and contain multiple
sections of the report including the market size and forecast, drivers,
challenges, trends, and more.

The top three emerging trends driving the global baby food and infant
formula market according to Technavio food
and beverage
research analysts are:

  • Growing popularity of organic baby foods
  • Innovation in packaging
  • Changing market demographics and tastes

Growing popularity of organic baby foods

Parents show a clear preference towards organic baby products for
their infants due to concerns regarding their health and general
wellbeing. Organic baby food typically is free from chemicals,
pesticides, preservatives, hormones, and antibiotics, which is drawing
increasing attention
,” says Manjunath Reddy, a lead analyst at
Technavio for food

The growing awareness regarding the detrimental effects of harmful
chemicals and preservatives in non-organic food has resulted in more
parents opting for organic baby foods. Also, since many stipulations
govern the manufacture, packaging, and labeling of organic baby food,
parents are assured regarding its safety.

Innovation in packaging

Packaging is often the deciding factor of a product’s purchase and plays
a large role in deciding the consumer perception of the brand. Good
packaging provides better protection, tamper-resistance, and can also be
used for marketing purposes.

Baby food and infant formula manufacturers are introducing innovative
and creative packaging to grab the attention of consumers. Vendors are
investing heavily in the development of innovative, eco-friendly, and
recyclable alternatives to conventional packaging, which is expected to
further boost the growth of the market.

Changing market demographics and tastes

Parents in different demographics show clear preferences towards
different products and flavors for their offspring. Manufacturers in the
market space actively seek to understand these preferences and meet the
varied demand through product innovation, brand extension, and the
introduction of new brands
,” says Manjunath.

Manufacturers usually have several product lines with varying
ingredients and flavors, depending on consumer demand. Most
manufacturers specifically target the growing health-conscious parent
segment, especially in the developed countries of Europe and the

The top vendors highlighted by Technavio’s research analysts in this
report are:

  • Abbott Laboratories
  • Danone
  • HiPP
  • Kraft Heinz
  • Nestlé
  • Reckitt Benckiser

Browse Related Reports:

Become a Technavio
Insights member
and access all three of these reports for a
fraction of their original cost. As a Technavio Insights member, you
will have immediate access to new reports as they’re published in
addition to all 6,000+ existing reports covering segments like
, food
, and non-alcoholic
. This subscription nets you thousands in savings,
while staying connected to Technavio’s constant transforming research
library, helping you make informed business decisions more efficiently.

About Technavio

is a leading global technology research and advisory company. The
company develops over 2000 pieces of research every year, covering more
than 500 technologies across 80 countries. Technavio has about 300
analysts globally who specialize in customized consulting and business
research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research
techniques to ascertain the size and vendor landscape in a range of
markets. Analysts obtain information using a combination of bottom-up
and top-down approaches, besides using in-house market modeling tools
and proprietary databases. They corroborate this data with the data
obtained from various market participants and stakeholders across the
value chain, including vendors, service providers, distributors,
resellers, and end-users.

If you are interested in more information, please contact our media team


Technavio Research
Jesse Maida
Media & Marketing Executive
+1 630 333 9501
UK: +44 208 123 1770