LOS ANGELES–(BUSINESS WIRE)–TotallyHer Media’s TotalBeauty.com (www.totalbeauty.com),
the leading website in online beauty editorial and the largest database
of independent beauty product reviews for women, announced today their
next TotalBeauty Mixer event on September 16 at the Wokcano Santa
Monica rooftop lounge. The event, aimed at beauty industry
executives, will feature guest speaker Kendra Bracken-Ferguson, Co-Founder
and COO of Digital
Brand Architects. The mixers serve as the go-to event for beauty
brands, suppliers, and media.
Acquired by TotallyHer Media earlier this year, TotalBeauty is not only
the authority on beauty editorial and reviews for consumers, but also
serves as a trusted resource for the beauty industry. The TotalBeauty
Mixers first began in 2013 in Los Angeles after experiencing a need in
the industry for business development through networking. Due to the
popularity of the intimate event, the program was expanded to New York
in 2014. Total Beauty currently hosts events on a quarterly basis in
The mixers continue to bring together top executives and representatives
from the biggest beauty brands, suppliers, and media to network at some
of the best locations in Los Angeles and New York. Guests are able to
enjoy complimentary cocktails, refreshments, and gifts. As an
invitation-only event, there are a limited number of guests for each
mixer—ensuring that each attendee is given the optimum environment to
make meaningful connections.
“We are thrilled that the Total Beauty Mixers have been such a success
amongst beauty industry insiders; it’s truly the perfect setting for
brands, suppliers and media to expand their knowledge and gain key
contacts,” said Emrah Kovacoglu, Managing Director for TotalBeauty.com.
“At TotalBeauty, we pride ourselves on serving as the leader in both
consumer beauty news, while also providing a platform for B2B growth,
development and networking.”
To further enrich the program, the TotalBeauty staff regularly features
guest speakers at each mixer. As a renowned brand architect, Kendra will
be speaking on “The Future of Beauty in the Digital Space: Contouring
Your Way to the Perfect Audience.” In 2013 she was named one of the Top
10 Women to Watch in Communications, and was recognized in Mashable.
She will be speaking on the subjects of Social Media and crafting Brand
“Beauty products are very personal items—and very difficult to buy
online as you can’t match up skin color or smell the latest perfume
virtually. Social media can make a decisive difference in the beauty
world, and will often determine whether a customer purchases your
product or not,” said Kendra.
Following the September 16 Total Beauty Mixer in Santa Monica, the next
event will be on October 15 in New York.
TotalBeauty.com is the leading website in online beauty editorial, and
home of the largest database of independent, unbiased beauty product
reviews for women. Founded in 2007, TotalBeauty.com publishes daily
coverage of beauty news, trends, and tips. Known for their annual
TotalBeauty Awards, the site also features hundreds of thousands of
user-generated reviews, spanning more than 55,000 products, including
well-known prestige, mass-market, salon and spa products.
TotalBeauty.com is owned by TotallyHer Media, Evolve Media’s lifestyle
publishing division dedicated to women and their families.
Annie Carone, 310-449-1890 Ext. 8263
Manager, Corporate Communications