UGG Rewards Has Arrived

No cards. No commitments. Just rewards.

NEW YORK–(BUSINESS WIRE)–Just announced, the UGG® brand, a division of Deckers Brands
(NYSE:DECK), has now extended its premier rewards program to its
customers nationwide. Coined UGG® Rewards, membership into the
highly-anticipated program is available online and instore to customers
throughout the U.S. beginning today.

“The retail landscape we play in today is a highly-sensorial, engaging
and constantly evolving environment. Successful brands like UGG realize
that loyal customers make incredible advocates. UGG Rewards is a
celebration of the invaluable partnership between a brand and its
innermost fans,” says Stefano Caroti, President Omni-Channel at Deckers
Brands.

Based on a simple point system, the new UGG® Rewards program allows
customers more ways to engage with the brand. “UGG® Loyalty Members” can
earn points for actions they’re already making today. With as little as
10 points, UGG® Reward members unlock their first reward of a $20 UGG®
Reward certificate. Rewards Certificates can be applied to any purchase
at UGG® retail and outlet stores nationwide or online at UGG.com.
Earning UGG® points is easy:

• 3 points are awarded for signing up at UGG.com/loyalty,
• 1 point for adding something to your wish list,
• 1 point for sharing your wish list,
• 1 points for sharing via your social channel,
• And up to 6 points for purchase.

“UGG Rewards is based on a simple concept – reward our loyal customers
for engaging with us regardless of purchase,” explains Carma Caughlan,
Director of Customer Engagement and Loyalty. “Customers want choice and
achievable benefits. Our new program delivers both while adding a layer
of community by giving customers the opportunity to collect additional
points for social sharing.”

To sign-up for UGG® Rewards, visit UGG® online or stop-in one of the
brand’s retail locations nationwide. Once a new UGG® Loyalty Member,
customers can begin accruing points immediately. It’s that easy. No
cards. No commitments. Just rewards.

About UGG®

Founded in 1978 in California, UGG® is a division of Deckers Brands
based in Goleta, California. The brand has built a reputation on luxury
and comfort by using only the finest materials in the world, employing
the highest standards of craftsmanship, and delivering new and
innovative styles. For more information please visit www.ugg.com
or www.deckers.com.
@UGG #ThisIsUGG

Contacts

UGG®
Lindsey DiCola / UGG® PR Manager
212-247-8552 X 2773
lindsey.dicola@deckers.com
or
Matthew
Magnin / UGG® PR Associate
212-247-8552 X 2772
matthew.magnin@deckers.com