UnitedHealthcare Donates Hasbro’s NERF ENERGY Game Kits to Boys & Girls Clubs of Greater Charlotte

  • This initiative, a collaboration between Hasbro and
    UnitedHealthcare, aims to help reduce youth obesity through the
    donation of a limited-release game, “exergaming” and health education

CHARLOTTE, N.C.–(BUSINESS WIRE)–UnitedHealthcare and Hasbro gave 150 children the gift of “exergaming”
earlier today by donating NERF ENERGY Game Kits to Boys & Girls Clubs of
Greater Charlotte.

Part of a national initiative between Hasbro and UnitedHealthcare to
encourage kids to increase physical activity, the kits feature Hasbro’s
NERF products that are designed to encourage young people to become more
active through “exergaming.”

Each kit includes a NERF ENERGY Game Band, a NERF PRO FOAM soccer ball
and instructions to download the NERF ENERGY RUSH mobile game to get
kids moving. As children participate in physical activity, they earn
“energy points” that are tracked by the activity band, and these points
turn into screen time to play the mobile game on a smartphone or tablet.

UnitedHealthcare is delivering a total of 10,000 NERF ENERGY Game Kits
this year to elementary schools and community organizations across the
country, enabling children ages six to 12 to receive the kits at no cost.

About Hasbro
Hasbro (NASDAQ:
HAS) is a global play and entertainment company committed to Creating
the World’s Best Play Experiences.
 From toys and games to
television, movies, digital gaming and consumer products, Hasbro offers
a variety of ways for audiences to experience its iconic brands,
LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner
brands. The Company’s Hasbro Studios and its film label, Allspark
Pictures, are building its brands globally through great storytelling
and content on all screens. Through its commitment to corporate social
responsibility and philanthropy, Hasbro is helping to make the world a
better place for children and their families. Learn more at www.hasbro.com,
and follow us on Twitter (@Hasbro & @HasbroNews)
and Instagram (@Hasbro).

About UnitedHealthcare
is dedicated to helping people nationwide live healthier lives by
simplifying the health care experience, meeting consumer health and
wellness needs, and sustaining trusted relationships with care
providers. The company offers the full spectrum of health benefit
programs for individuals, employers, military service members, retirees
and their families, and Medicare and Medicaid beneficiaries, and
contracts directly with 1 million physicians and care professionals, and
6,000 hospitals and other care facilities nationwide. UnitedHealthcare
is one of the businesses of UnitedHealth Group (NYSE: UNH), a
diversified Fortune 50 health and well-being company. For more
information, visit UnitedHealthcare at www.uhc.com
or follow @UHC on Twitter.

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Angela Richmond, 770-300-3426

Jen DeAngelis, 401-727-6833