NEWPORT BEACH, Calif.–(BUSINESS WIRE)–Visit
Newport Beach has launched its largest-ever international marketing
effort in the U.K. targeting consumers and travel agents. In 2015,
50,000 people spent their holiday in Newport Beach, placing the U.K. as
one of the top overseas markets with visitors to visit Newport Beach.
Newport Beach U.K. Holiday” is a seasonal integrated marketing
and public relations campaign launched in January 2016.
“Visiting the U.K. allows us the opportunity to speak directly to the
consumer, as well as travel agents who plan visits to the U.S. and
Newport Beach each year,” says Gary
Sherwin, president & CEO of Newport Beach & Company. “Every year we
welcome more visitors from the U.K. and hope they tell their friends and
family, and plan another visit to our charming coastal destination.”
Visit Newport Beach and Newport
Beach Film Festival are visiting London at the height of awards
season and leading up to the BAFTA (British Academy of Film and
Television Arts) awards to celebrate and recognize the impact that
British filmmaking has in entertaining viewers around the world.
The multi-faceted campaign seeks to accomplish four things:
Incentivize tour operators to book Newport Beach, California for their
Generate awareness and promote leisure travel to Newport Beach,
California, amongst the consumer audience in the U.K.;
Celebrate one of the leading lifestyle film festivals in the United
States – Newport Beach Film Festival – and its notoriety to the Global
Encourage U.K. filmmakers to submit their films and participate in the
U.K. Spotlight that will take place on the 2nd night of the Newport
Beach Film Festival April 21-28.
In order to reach these audiences and create awareness of Newport Beach
in the U.K., Visit Newport Beach and Newport Beach Film Festival
partnered with international entertainment retailer, hmv, luxurious
Curzon Cinemas and Screen International. Additionally, Visit Newport
Beach is running commercials in cinemas across London and in the busy
intersection of Piccadilly Circus.
To complete the “Visit Newport Beach U.K. Holiday” campaign, a
red-carpet event is being held February 11 at the Bulgari Hotel in
London. Jared Harris, actor, and ambassador for the Newport Beach Film
Festival will join Gregg Schwenk, president and CEO of the Newport Beach
Film Festival and Gary Sherwin in recognizing the film Brooklyn
for outstanding achievement in Global Cinema, along with Saoirse Ronan
for Best Actress.