Walgreens Gives Beauty Customers Additional Rewards and Offers through Launch of Beauty Enthusiast

Extension of Balance® Rewards provides additional rewards and
benefits on beauty and personal care items

DEERFIELD, Ill.–(BUSINESS WIRE)–Walgreens today announced the launch of Beauty Enthusiast, a new
beauty club within its Balance® Rewards loyalty program, which provides
cardholders who register for Beauty Enthusiast with additional rewards
on beauty and personal care items, as well as other benefits.

Sign up is free, and Beauty Enthusiast members will receive 5,000
Balance Rewards points for every $50 spent on cosmetics, skin care, hair
care, oral care, grooming, sun care, fragrance and bath product
purchases*. Beauty Enthusiast members will have opportunities to receive
free samples and will get exclusive promotions and coupons, as well as
special beauty offers, new product information and expert tips
throughout the year. In addition, members will receive a one-time
digital coupon for 20 times everyday points on any beauty purchase to
welcome them to the club.

Existing Balance Rewards members can join by simply confirming or adding
their email address at checkout; at Walgreens.com/beautyenthusiast;
on the Walgreens mobile app; or by calling the Walgreens Customer Care
Center at (855) 225-0400.

“Walgreens is continually looking for ways to enhance our customers’
beauty shopping experience and to provide greater value for our Balance
Rewards members,” said Linda Filler, president of retail products and
chief merchandising and marketing officer for Walgreens. “Beauty
Enthusiast was created for our customer who enjoys our beauty and
personal care offering and looks to us for additional benefits, product
offers and recommendations. This natural extension of our loyalty
program offers easy enrollment, more points and additional rewards to
make feeling good easier.”

Walgreens Balance Rewards program provides customers with the
opportunity to earn points on retail and pharmacy purchases, in addition
to special pricing on select products. Customers have the ability to
redeem rewards at stores or through Walgreens.com. Walgreens has more
than 85 million active Balance® Rewards members. For full details see

About Walgreens

Walgreens (www.walgreens.com),
one of the nation’s largest drugstore chains, is included in the Retail
Pharmacy USA Division of Walgreens Boots Alliance, Inc. (NASDAQ: WBA),
the first global pharmacy-led, health and wellbeing enterprise. More
than 8 million customers interact with Walgreens each day in communities
across America, using the most convenient, multichannel access to
consumer goods and services and trusted, cost-effective pharmacy, health
and wellness services and advice. Walgreens operates 8,173 drugstores
with a presence in all 50 states, the District of Columbia, Puerto Rico
and the U.S. Virgin Islands. Walgreens omni-channel business includes
Walgreens.com and VisionDirect.com. More than 400 Walgreens stores offer
Healthcare Clinic or other provider retail clinic services.

* Every qualifying purchase adds up to the $50 spend requirement. A
qualifying beauty purchase includes products from the following
categories: fragrances, cosmetics, skin care, hair care, oral care and
grooming products. Excludes prescriptions, baby hair care, baby skin
care and baby oral care products. The qualifying beauty spend total is
calculated before taxes and after discounts, redemption dollars and
store credit have been applied. Complete details at


Emily Hartwig
Phone: 847-315-3316