Whatcar.com Appoints the Lead Agency as Car Lead Generation Partner

LONDON–(BUSINESS WIRE)–Whatcar.com, the UK’s leading car-buying website, has partnered with
award winning lead generation specialists, The Lead Agency, to handle
all new car enquiries generated through their car valuations service.

Currently, three million potential new car buyers use Whatcar.com every
month; 50,000 of these request a current vehicle valuation. As part of
the partnership, Whatcar.com will benefit from significant technology
enhancements that will help car buyers with these enquiries.

This will include refining the qualification and nurturing process for
Whatcar.com’s valuation enquirers, which will also result in a premium
level of qualified in-market leads for dealers.

Rachael Prasher, Brand Director of Whatcar.com, said: “What Car? is
committed to provide industry-leading services for our customers.”

“As specialists in lead management within the industry, The Lead Agency
is the perfect match for What Car?. The team’s forward-thinking
automotive knowledge and insight has played a significant role in
planning our strategy for the future.”

Anton Hanley, CEO at The Lead Agency, said: “Our technology and the vast
amount of good quality data What Car? generates mean leads and consumer
matches can be turned around at an increasingly fast pace, benefiting
both the automotive trade and consumers, who are able to negotiate
better deals.”

Lloyd Honeyghan, Head of Media at The Lead Agency, said: “It is a great
honour for us to be working with a brand like What Car? The partnership
is testament to the hard work and expertise of the team here at The Lead
Agency and we are very excited about the developments planned as part of
the deal, as well as the direction the industry is headed.”


Limelight PR for The Lead Agency
Hayley Parker
927 8100