#001 Limited Edition Jack Daniel’s Indian Chief Vintage Motorcycle Auctioned for $150,000 at Barrett-Jackson Las Vegas

All funds from the auction benefit U.S. Military personnel and their
families through Operation Ride Home

MINNEAPOLIS–(BUSINESS WIRE)–$PII #BarrettJacksonIndian
Motorcycle
®, America’s First Motorcycle Company®,
is proud to announce that the #001 2016 Limited Edition Jack Daniel’s®
Indian® Chief® Vintage motorcycle auctioned at
Barrett-Jackson Las Vegas on Saturday October 15 raised $150,000 for the
benefit of Operation
Ride Home
, a program that assists active duty U.S. military
personnel in traveling home to visit their families through a
partnership with the Armed Services YMCA.


One hundred fifty individually numbered 2016 Limited Edition Jack
Daniel’s® Indian® Chief® Vintage and
Indian® Springfield™ motorcycle models were made available
for purchase on March 4, 2016, for $29,999. All but #001 of the 150-unit
production run sold in just eight hours on the first day of
availability, with that first unit being saved for this auction. These
motorcycles represent the first time in the century and a half history
of Jack Daniel’s that any vehicle has had an officially sanctioned Jack
Daniel’s livery, making this motorcycle even more special.

#001 of the limited edition series, an Indian Chief Vintage version, was
auctioned at world-renowned Barrett-Jackson Las Vegas on October 15 at
the Mandalay Bay resort. The full $150,000 of proceeds from the auction
will benefit Operation Ride Home, which assists active duty U.S.
military personnel in traveling home to visit their families.
Approximately 700 individuals – both service members and their families
– will be reunited this holiday season care of this sale alone.
Collector Vincent Amato won bidding and will take the motorcycle home to
display in his collection.

“It’s fantastic to see these two great brands partner for such a worthy
cause,” said Steve Menneto, President of Motorcycles for Polaris
Industries. “Both Indian Motorcycle and Jack Daniel’s have a respect and
admiration for our enlisted men and women, and bringing military
families together for the holidays is something that is truly special.”

“The generosity shown by Mr. Amato in purchasing this special bike is
simply remarkable,” said Jeff Arnett, Jack Daniel’s Master Distiller.
“Just knowing how many more service members and their families we’ll be
able to assist with travel this year is something that makes us all very
proud. It will make this holiday season even that more special for these
heroes and their families.”

Created to commemorate the 150th anniversary of the Jack
Daniel Distillery and designed in conjunction with Klock Werks Kustom
Cycles of Mitchell, S.D., both Limited Edition Jack Daniel’s Indian
Springfield and Indian Chief Vintage models feature an array of genuine
Indian Motorcycle accessories, as well as Jack Daniel’s-inspired custom
paint and logos, badging, leather saddle and saddlebags. Each fender is
inscribed with the names of the seven Master Distillers who have
overseen the Jack Daniel’s distilling process over its 150-year history,
and an inscription of Jack Daniel’s “Bottles and Throttles Don’t Mix”
mantra reminds riders that drinking and riding are meant to be enjoyed
separately. Finally, both models also came with a custom-printed Jack
Daniel’s whiskey barrel top to commemorate each bike, a two-year
unlimited mileage factory warranty and free membership in the Indian
Motorcycle Riders Group™ for one year.

For more information about Operation Ride Home, or to make a
tax-deductible donation, please visit JDOperationRideHome.com.
Jack Daniel’s press information can be found at the Jack Daniel’s press
room located at www.jdpressroom.com.
Learn more about Indian Motorcycle by visiting IndianMotorcycle.com
and Facebook,
Twitter
and Instagram
social media channels.

ABOUT INDIAN MOTORCYCLE®
Indian Motorcycle
Company, a wholly-owned subsidiary of Polaris Industries Inc. (NYSE:
PII), is America’s First Motorcycle Company®. Founded in
1901, Indian Motorcycle has won the hearts of motorcyclists around the
world and earned distinction as one of America’s most legendary and
iconic brands through unrivaled racing dominance, engineering prowess
and countless innovations and industry firsts. Today that heritage and
passion is reignited under new brand stewardship. To learn more, please
visit www.indianmotorcycle.com.

ABOUT POLARIS® INDUSTRIES
Polaris
Industries Inc. (NYSE: PII) is a global powersports leader with annual
2015 sales of $4.7 billion. Polaris fuels the passion of riders, workers
and outdoor enthusiasts with our RANGER®, RZR® and
POLARIS GENERAL™ side-by-side off-road vehicles; our SPORTSMAN®
and POLARIS ACE® all-terrain off-road vehicles; VICTORY®
and INDIAN MOTORCYCLE® midsize and heavyweight motorcycles;
SLINGSHOT® moto-roadsters; and Polaris RMK®, INDY®,
SWITCHBACK® and RUSH® snowmobiles. Polaris
enhances the riding experience with parts, garments and accessories sold
under multiple recognizable brands, and has a growing presence globally
in adjacent markets with products including military and commercial
off-road vehicles, quadricycles, and electric vehicles. www.polaris.com

Contacts

For Polaris Industries Inc.
Megan Kathman, 646-785-3212
Skyya
Communications

megan@skyya.com
www.skyya.com