2015 US Car Consumers – Top Advanced Technology and Feature Priorities and Preferences in Passenger Vehicles – Research and Markets

DUBLIN–(BUSINESS WIRE)–Research and Markets (http://www.researchandmarkets.com/research/lc4gg5/2015_us_car)
has announced the addition of the “2015
US Car Consumers” report to their offering.

Rapid advancement of technologies and their declining costs provide new
opportunities to meet the increasingly stringent emission and safety
standards of vehicles and significantly enhance the driving experience.
Several technology alternatives and pathways are available for meeting
desired functional and performance goals, some of which come with cost
and/or other tradeoffs.

Having the right technology-feature content that helps meet regulatory
standards is critically important, providing at the same time maximum
value to end customers.

Key Highlights:

– Safety, reliability, fuel economy, driving dynamics, and
comfort/convenience are key purchase attributes

– High interest segments for specific advanced features include luxury
car/SUV, midsize/large car, large SUV, and pickup truck

– BMW and Audi lead high on connected car and HMI feature perceptions

Key Topics Covered:

1. Research Objectives and Methodology

2. Executive Summary

3. Relative Importance of Vehicle Attributes by Next Vehicle Segment

4. Relative Importance of Advanced Vehicle Features by Next Vehicle
Segment

5. Advanced Features-Must Have, Nice to Have, and Not Important

6. Brand Perception and Performance of Vehicle Makes

7. Customer Segments to Target for Advanced Features

8. Review of Advanced Vehicle Features by Category-Connected Car Vehicle
Features: Take Rates and Mean Price by Next Vehicle

9. HMI Vehicle Features-Take Rates and Mean Price by Next Vehicle

10. ADAS Vehicle Features-Take Rates and Mean Price by Next Vehicle

11. Health and Wellness Vehicle Features-Take Rates and Mean Price by
Next Vehicle

12. Powertrain and Driving Dynamics Vehicle Features-Take Rates and Mean
Price by Next Vehicle

For more information visit http://www.researchandmarkets.com/research/lc4gg5/2015_us_car

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