Adventure on Parade as Fiesta Parade Floats Unveils an Exciting Line-up of Rose Parade® Float Entries

The World’s Premier Float Builder Looks to Add to Its Award-Winning
Track Record as Thousands of Volunteers Work Through the Night to Create
Rose Parade Masterpieces

IRWINDALE, Calif.–(BUSINESS WIRE)–Fiesta
Parade Floats
, the leading award winning float-builder for the Rose
Parade, is kicking off 2016 Float Decorating
Week
with the unveiling of a line-up of exciting and adventurous
Rose Parade float entries.


Celebrating 28 years as the Rose Parade’s premier float builder,
Fiesta’s 2016 line-up includes an extensive array of unique float themes
and adventurous designs from zipping through paradise to gardening
adventures, fearless felines, Everest explorations, reigning royalty,
journeys of love, beautiful ballerinas, delectable dairy dishes, global
empowerment and the magic of Mother Nature. Each is sure to amaze both
parade-goers and viewers around the globe as they traverse down Colorado
Boulevard on the morning of January 1, 2016.

Once again exceeding the standard for float design, construction and
floral presentation, Fiesta Parade Floats will showcase 2016
parade float entries
for Dole Packaged Foods, Miracle-Gro, Kaiser
Permanente, City of Torrance, AIDS Healthcare Foundation, Kiehl’s Since
1851, Northwestern Mutual, The Bachelor, California Milk Advisory Board,
Wells Fargo
and the Royal Court presented by the
Tournament of Roses Association.

Led by a talented team of Rose
Parade veterans
that includes president, Tim Estes, vice
president and floral director, Jim Hynd AIFD, and backed by a
group of world-renowned float designers and artists, Fiesta Parade
Floats looks to bolster their impressive float building track record in
2016 with another incredible line-up of Rose Parade floats.

“This year’s parade theme, Find Your Adventure, is a theme that
strongly resonates with all of us at Fiesta Parade Floats as the
year-long process of designing, building and flowering each float
culminates with one final week of intense decorating work that is
nothing short of an adventure,” said Tim Estes, president of Fiesta
Parade Floats. “It’s an adventure that we are privileged to be on with a
group of world-class float sponsors that understand that the Rose Parade
is an important brand experience that reaches far beyond the New Year’s
Day tradition.”

Maintaining the highest award win rate in the Rose Parade industry and
having built the Sweepstakes Trophy winning float, the parade’s highest
honor, for the last 22 years, no other Rose Parade float builder has
been more dominant than Fiesta Parade Floats has been for nearly three
decades.

For up-to-date information and news on the 2016 Rose Parade floats,
visit the Fiesta
Parade Floats website
and follow Fiesta Parade Floats on Facebook,
Twitter (@fiestafloats),
Instagram (@fiestaparadefloats)
and YouTube.

About Fiesta Parade Floats
Based in Irwindale, CA, the 2016
Rose Parade will be Fiesta’s 28th anniversary as a world
premier float builder. Fiesta boasts an impressive track record with the
highest award win rate in the Rose Parade industry and, together with
its clients, has won the parade’s highest honor, the Sweepstakes Trophy,
for a Rose Parade record setting twenty-two consecutive times. Fiesta
Parade Floats is considered a leader in both floral technology and
floral application within both, the float and floral industries. Fiesta
also builds custom props for television commercials, feature films,
exhibits and theme parks. Major exhibits include: Spring Garden Show,
Crystal Court South Coast Plaza, American Institute of Floral Design
National Symposium, Feature Exhibits and the Flower/Garden Pavilion at
the Los Angeles County Fair, Bellagio and Mandalay Bay in Las Vegas,
Innoventions, Disneyland’s popular attraction in Tomorrowland and Venus
Fort Shopping Mall in Tokyo, Japan. For more information, visit, http://www.fiestaparadefloats.com.

Contacts

The Pollack PR Marketing Group
Stefan Pollack/William Ostedt
310-556-4443
spollack@ppmgcorp.com
wostedt@ppmgcorp.com