Axonn Media: New Research Reveals Top 10 Things That Make Women Feel Good

LONDON–(BUSINESS WIRE)–The average woman will spend up to £31,0001 in her lifetime to feel
great, according to new research2.

But in the same study2, which was commissioned by Feel Good Contact
Lenses (,
results prove that it’s the smallest things that make the world of
difference to a woman’s confidence and that cost almost next to nothing.

A night in – or out – with friends tops the list with almost half of all
women (45%) citing this as remedy to help them feel more self assured.
This was closely followed by a hug from a loved one, which helps four in
10 of those polled to feel better almost instantly.

More than a third (37%) said restyling hair was an easy fix for low self
assurance and one in five (20%) said a tan, be it real or fake, helps.

Small gestures like smiling – often as much up as five times a day –
significantly helps 36% of women to feel better about themselves.

On the kindness towards strangers, 28% said that it guaranteed them
feeling more assured, while receiving just one compliment a day, whether
that is from a stranger or someone they might know, helps more than a
fifth (22%) to feel confident all round.

Almost a quarter (23%) often feel uplifted having had some time alone
and a further one in five (22%) said taking a trip down memory lane and
thinking about good times in the past were also a guarantee.

A fresh manicure (15%), taking a bath (13%) or swapping glasses for
contact lenses (11%) also make ladies feel more confident.

When it comes to the things that damage a woman’s confidence, the fear
of meeting new people topped the list. The research also found 44% of
women admit to having low self-esteem.

A further 39% have a fear of public speaking and 34% admitted being ‘too

Other confidence-shattering issues include a feeling of being
unsuccessful (34%) and 23% went as far as to claim they worried they
were ‘a push-over’ with more than one in 10 (15%) saying that wearing
glasses was a confidence-related issue.

A spokeswoman for Feel Good Contact Lenses, said: “According the results
of our survey, the secret to feeling confident isn’t a complicated or
contrived, instead, it’s simple and easy to achieve.

“It seems that all it takes for women to feel better about themselves is
something as effortless as a flashing smile or something as ordinary as
spending time with friends.

“In times when we’re feeling low, we just need to remember that a simple
change or action can go miles towards making us feel better about


1. A night with friends

2. A hug or cuddle from a loved one

3. Restyling hair

4. A tan

5. Smiling

6. Kindness of strangers

7. A compliment

8. Alone time

9. Reminiscing about the past

10. A manicure

– ENDS –

Notes to Editors

1 Workings

Life expectancy of average woman in the UK is 78 (A)

Youngest female in sample: is 18 years old (B)

Life expectancy (A) minus (–) 18 years the sample’s junior (B) = 60 years

Average amount women said they spent a week to help them feel more
confident = £10 x 52 weeks in a year = £520 per annum

TOTAL SUM: £520 per annum x 60 years = £31,200: the average amount a
woman will spend in their life time to help her to feel more self

2 Research commissioned by Feel Good Lenses and conducted by 3Gem
Research & Insights in July 2015. More than 1014 people aged 18+ were

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