Baby Box Co. Launches to Help Promote Safe Sleep for Infants

Company Brings 75 Year-Old Lifesaving Tradition for Infants to New
Moms Around the World

LAS VEGAS–(BUSINESS WIRE)–From the ABC Kids Expo, Booth 1836 – The
Baby Box Co
. today announced its official company launch, bringing
the 75-year-old life-saving tradition of Finnish Baby Boxes, to parents
all over the world. Credited with helping Finland achieve one of the
world’s lowest infant mortality rates, Baby Boxes are a healthy starter
kit for baby’s first year of life. The box includes eco-friendly
clothing, blankets, diapers, bath products and other newborn necessities
and the box itself has a mattress, which for many serves as baby’s first
bed. In honor of “Safe Sleep” month, The Baby Box Co. is offering 10%
off storewide in October with the promotional code: SAFESLEEP at

With its built in mattress, Baby Boxes are an important tool for new
parents to practice safe sleep, as opposed to babies sleeping in their
parents’ bed or in cribs with blankets, which puts them at a risk for
SIDS (Sudden Infant Death Syndrome). The Baby Box Co. partners with
hospitals, government agencies non-profits and sells directly to
consumers to encourage safe sleep practices and give every baby the best
start to life. The company is also expanding with offices in Canada and

“The tradition of baby boxes in Europe was based on the idea that every
child deserves an equal start in life, and this should be equally true
for infants everywhere,” said Michelle Vick, co-founder, the Baby Box
Co. “We started the company with infant safety as a core tenet and are
dedicated to helping educate parents and offer an accessible solution
for safe sleep.”

“When Michelle became a mom, she shared with me that SIDS is the number
one cause of death in infants one to 12 months old,” said Jennifer
Clary, co-founder, The Baby Box Co. “We were both shocked and became
determined to find a way to make safe sleep easy for new parents. That’s
why every Baby Box comes inscribed with ‘Every Child Matters. Every
family matters.’ It’s our statement of commitment to putting educational
resources and only the best, chemical-free products in our boxes.”

The Baby Box Co. is the first company to offer traditional Baby Boxes to
consumers outside of Europe. Baby Boxes are available to enterprise
partners and direct to consumer either as a standalone box with mattress
or filled with chemical-free, high-quality products – including
everything from swaddle blankets to bath supplies – that are carefully
chosen by the experts at the Baby Box Co.

ABC Kids Expo attendees can visit The Baby Box Co. in the Naturally Kids
section at Booth #1836 in the Las Vegas Convention Center.

About The Baby Box Co.

Childhood friends Michelle Vick and Jennifer Clary founded the Baby Box
Co. to offer a safe sleep environment to babies everywhere. The Baby Box
Co. partners with hospitals, government agencies and non-profit
organizations to provide products and safe sleep resources to families
at a large scale. Baby Boxes are also available direct to consumer
either as a standalone item or filled with new baby essentials
handpicked by the experts at the Baby Box Co. For more information or to
purchase a Baby Box, please visit


Katz Communications
Stacy Katz, 310.740.6630