bebe stores, inc. Exploring Strategic Alternatives

BRISBANE, Calif.–(BUSINESS WIRE)–bebe stores, inc (Nasdaq: BEBE), announced today that its Board of
Directors is exploring strategic alternatives for the company. bebe has
retained B. Riley & Co. as its financial advisor and has also engaged a
real estate advisor to assist with options related to its lease
holdings. bebe said that there is no assurance that this process will
result in any specific transaction, and it does not expect to disclose
further developments during this process unless and until the Board of
Directors has approved a specific transaction or otherwise determined
that disclosure is appropriate.

About bebe:

Unique, sophisticated and timelessly sexy, bebe emerged as the first
contemporary fashion destination in 1976. Today, bebe continues to
define next-generation chic while staying true to its assertive,
provocative origins. Inspired by Shakespeare’s immortal words “To be, or
not to be,” the brand is, at its essence, about living, standing out and
truly existing. As a global specialty retailer that designs, develops
and produces a unique line of women’s apparel and accessories, bebe
currently operates 134 retail stores, 34 outlet stores and http://www.bebe.com.
In addition to its store locations in the United States, Puerto Rico and
Canada, bebe also distributes and sells bebe branded product in
approximately 75 doors through its licensees in more than 21 countries.

About B. Riley & Co., LLC

B. Riley & Co., LLC is a leading investment bank which provides
corporate finance, research, and sales & trading to corporate,
institutional and high net worth individual clients. Investment banking
services include initial, secondary and follow-on offerings,
institutional private placements, and merger and acquisitions advisory
services. The firm is nationally recognized for its highly ranked
proprietary equity research. B. Riley & Co., LLC is a member of FINRA
and SIPC.

Contacts

bebe stores, inc.
Walter Parks, 415-715-3900
President,
Chief Operating Officer and Interim Chief Financial Officer