Geek Squad’s new look reflects the continuing evolution of the
consumer tech service capabilities at Best Buy
Super Bowl MVP Von Miller joins Geek Squad as Deputy Agent for a day
to celebrate launch
MINNEAPOLIS–(BUSINESS WIRE)–Geek Squad began more than 20 years ago as a small business dedicated
solely to repairing personal computers. Today, it is a national
organization of 20,000 agents dedicated to helping customers learn about
and enjoy their technology.
Now, the iconic Geekmobiles that transport Geek Squad Agents to
Americans’ homes more than 13,000 times a day have a refreshed look.
Starting today, Best Buy’s Geek Squad will dispatch more than 1,000
Toyota Prius c hybrid cars nationwide.
In recognition of the launch, Geek Squad has deputized Super Bowl MVP
Von Miller, a Dancing with the Stars cast member and
self-proclaimed geek, to join Agents on the first client house call made
in the new Geekmobile.
The new vehicle, bearing an updated Geek Squad logo, is visible evidence
of how the Geek Squad is expanding its in-home service capabilities and
expertise to keep pace with ever-changing technology. Agents today make
more than 5 million house calls a year, driving an estimated 12.6
million miles to assist Americans with the full range of technology
needs, including home technology design and installation, as well as
troubleshooting and repair.
“Today’s Geek Squad Agents are more likely to help clients with a new
home theater experience, improve Wi-Fi performance or install a security
solution than they are to fix the family computer,” said Geek Squad
Chief Inspector Nate Bauer. “The new Geekmobile and refreshed logo
reflect how we continue to evolve along with technology.”
Geek Squad selected the Toyota Prius c because of its innovative
engineering and environmental advantages. The Prius revolutionized the
auto industry as the first mass-produced hybrid gasoline-electric
vehicle. The Prius c will produce about half
the emissions of the previous Geekmobile over the life of the
vehicle, making it attractive to Best Buy because of the company’s
commitment to reduce its own carbon emissions by 45 percent by 2020.
“Toyota is excited to partner with Best Buy and to supply the Geek Squad
with a fleet of Prius c vehicles,” said Doug Coleman, National
Vehicle Marketing & Communications Manager, Advanced Technology
Vehicles, Toyota. “This partnership provides Toyota with an opportunity
to expose the Prius c to thousands of new consumers from coast to
coast each and every day.”
The original logo reflected the Geek Squad’s heritage as a computer
repair service. It has been modernized to reflect the full range of
services Best Buy offers today, with Agents optimizing home theater
systems, creating fast and secure home networks, and harnessing the
power of the Internet of Things with smart home products.
For more information on the new Geekmobile and Geek Squad services,
Paula Baldwin, 612-291-6126