Catching the Eye of the Customer: Cummins Allison Explains How Grocers Can Appeal to a Variety of Consumer Types with Self-Service Technology

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MT. PROSPECT, Ill.–(BUSINESS WIRE)–#cashautomation–Grocery stores can benefit greatly from the use of self-service
coin counters
; however, each consumer is unique with different
tastes, disposable incomes and approaches to shopping. To make the most
of these machines, grocery stores must make an honest effort to cater to
each segment’s needs.

Cummins
Allison
, the leading innovator and provider of check, currency and
coin handling solutions, explains how grocery stores can promote their
self-service coin counting services to appeal to the four customer
personality types.

Catching the Eye of the Customer

When equipped with self-service coin technology, grocers can cater to a
wide variety of customers through increased speed and convenience. And
while there are a many diverse types of consumers, each with varying
demographics and buying behaviors, the majority of them belong to one of
the following four customer types:

Self-achievers: These individuals have specific intentions to buy
a particular type of item. Saving their loose change in scheduled
allotments allows for big purchases, such as vacations or big-screen
televisions. Grocers can appeal to this group by making a case for this
type of financial planning.

Grocery Gourmands: This segment prioritizes food quality. They
like trying new things and have a respect for high-end products. Pique
the interest of these individuals by showing them how cashing in their
coins before a shopping excursion could help pay for a new adventurous
ingredient or a more delectable dish.

Multitaskers: These consumers constantly juggle a range of
responsibilities, and have one-track minds when it comes to completing
specific processes. While they are most likely to grab-and-go, often on
the way to and from work, they fall prey to distractions easily. Here,
promotion of self-service counters play to a store’s benefit. Simply
offer something that stops them in their tracks, such as an incentivized
promotion or pointing out they can quickly convert loose coins in their
purse or pockets into cash.

Traditionalists: Traditionalists are constantly on the lookout
for savings. They like familiarity and value the money they have. With
this in mind, promoting self-service
coin counters
 is a matter of playing to their desire to save money.
It’s likely that they have a bag or jar filled with coins, which they
collect for the sake of simplicity. While they may not appear as often
as other types of shoppers, their use of the machine can be an example
to others on its benefits, since their payout will likely be very large.

Superstores and small-town grocery markets alike can benefit from the
added value and proven ROI of self-service coin counters by enticing the
interest of these various customer types.

To learn more about how grocery stores can meet benefit from
self-service coin technology, visit www.cumminsallison.com/go/change.

About Cummins Allison

Cummins Allison is the leading innovator and provider of check, currency
and coin handling solutions, as well as full-function ATMs. Our
world-class sales and service network includes hundreds of local
representatives in more than 50 offices in North America, 6 wholly-owned
subsidiaries and is represented in more than 70 countries around the
world. For more information about our award-winning solutions, visit www.cumminsallison.com.

Contacts

Cummins Allison Corp.
Carol Moore – Vice President Marketing
Tel:
847.759.6403
moorec@cumminsallison.com
or
Outlook
Marketing Services, Inc.
Audrey Pennisi
Tel: 312.957.8913
audrey@outlookmarketingsrv.com