Campaign Marks Brand’s Focus on Skincare for Lips
MADISON, N.J.–(BUSINESS WIRE)–Pfizer® Consumer Healthcare, the makers of ChapStick®, America’s
favorite lip balm, today announced actress Rachel Bilson as the brand’s
newest spokesperson. Rachel will appear in a robust marketing campaign
to elevate the importance of skincare for lips and communicate the
iconic brand’s continued innovation.
Rachel’s partnership with the brand will focus on the advanced skincare
line featuring ChapStick® Total Hydration 100% Natural, an-age defying
formula that is available in two different flavors – Fresh Citrus and
Soothing Vanilla. These two unique formulas contain 100% natural
ingredients including argan oil and natural butters such as shea and
mango. Rachel will play an integral role in spreading the word about the
beautifying and skincare benefits of the new products and how the
ChapStick® brand continues to deliver advanced products to consumers.
“Living a busy life on and off the camera, I do take the necessary time
for my skincare routine, as well as keeping my look fresh and natural,
which is why partnering with ChapStick® was an easy fit for me since I
always have ChapStick® on hand to take care of both my lip care and
beauty prep needs,” said Rachel.
As a popular actress, Rachel has had a breakout career. Known for her
roles as Summer Roberts in the popular television series “The O.C.” and
Dr. Zoe Hart in “Hart of Dixie,” Rachel has starred in a number of
successful films and movies and has been seen on the red carpet
throughout her career. Between her busy life and professional
accomplishments, Rachel has also recently added being a new mom to her
list of achievements.
“The goal of our campaign is to open consumers’ eyes to overall lip and
skincare needs since the lips are one of the most sensitive areas of
skin on the body,” said Donna Barker, Senior Director, ChapStick®.
“Rachel Bilson embodies our consumer who focuses on a balance of both
beauty and skincare, making her the perfect candidate to represent the
brand’s expertise of skincare for lips.”
The campaign will show consumers how ChapStick®, America’s favorite lip
balm, continues to move in new directions, focusing on advanced skincare
product innovation. The campaign will kick off with a television
advertisement featuring Rachel and a series of print ads developed by
the Burns Group, New York.
ChapStick®, the lip expert, makes it a priority to help people care for
their lips all year round. Originally created in the early 1880s,
ChapStick® is known today as America’s favorite lip balm and there’s a
variety for every consumer need. Marketed by Pfizer through its Consumer
Healthcare business unit, ChapStick® offers a variety of products and
fun flavors that promote happier and healthier lips. For more
information on ChapStick®, please visit www.ChapStick.com
and check out www.facebook/ChapStick.
Pfizer Inc.: Working together for a healthier
At Pfizer, we apply science and our global resources to bring therapies
to people that extend and significantly improve their lives. We strive
to set the standard for quality, safety and value in the discovery,
development and manufacture of health care products. Our global
portfolio includes medicines and vaccines as well as many of the world’s
best-known consumer health care products. Every day, Pfizer colleagues
work across developed and emerging markets to advance wellness,
prevention, treatments and cures that challenge the most feared diseases
of our time. Consistent with our responsibility as one of the world’s
premier innovative biopharmaceutical companies, we collaborate with
health care providers, governments and local communities to support and
expand access to reliable, affordable health care around the world. For
more than 150 years, Pfizer has worked to make a difference for all who
rely on us. To learn more, please visit us at www.pfizer.com.
Sally Beatty, 212-733-6566
Kobeszko, 973- 588-2000