Clover Stornetta Farms Embraces Future with Rebrand to Clover Sonoma

08 Mar 2017, 10:03 AM CST

Top California dairy commits to remain independent, announces status
as a Certified B Corporation®, and releases first Non-GMO Project
Verified conventional milk in stores

PETALUMA, Calif.–(BUSINESS WIRE)–#cloversonoma–Clover Stornetta Farms, a third-generation family-owned and operated
dairy, today announced its new company name, Clover Sonoma. In addition
to the brand refresh, Clover Sonoma pledges to remain an independent and
family-owned company, reports its new status as a Certified B
Corporation® and makes its first Non-GMO Project Verified conventional
milk available in stores.

As a leader in the dairy industry, the refreshed Clover Sonoma name
honors the company’s heritage of being from Sonoma County while looking
ahead to Clover’s expanded product distribution to Southern California
and beyond. Sonoma County is a region in Northern California known for
sustainable agriculture, artisan food and wine. Clover Sonoma’s
conventional product line packaging had remained unchanged since the
1980s and its organic product packaging was untouched since the early
2000s. The Clover Sonoma brand update includes a full package redesign
across all product lines.

“For more than 100 years, our brand has worked closely with family dairy
farmers in Sonoma and Marin Counties to produce the best milk on
the market, and now our Clover Sonoma name expresses this heritage while
looking to the future,” said Marcus Benedetti, president and CEO at
Clover Sonoma. “Our independence allows us to continue to provide the
quality our customers have known for years, and our new status as a
Certified B Corporation® continues our mission to produce quality dairy
that cares for family farms, animals, the environment and our
communities.”

Independence Strengthens Quality

Clover Sonoma pledges to remain independent and family-owned in response
to large corporations acquiring small brands in the natural and organic
food industry. Clover Sonoma knows consumers choose to support companies
that align with their values, and the company’s pledge expresses its
clear commitment to its high standards of quality. When consumers
purchase Clover Sonoma products, they not only serve their families the
highest quality dairy products with uncompromised standards, but they
also directly support family dairy farmers who receive a premium for
their work with Clover Sonoma.

Business as a Power to Do Good

Clover Sonoma is now a B Corp^TM member, which means it uses
“business as a power to do good.” During the Certified B Corporation®
process, Clover Sonoma achieved 97 points on its initial certification,
which far passed the median of 55 and the 80 needed to qualify. This
certification not only serves as recognition of what Clover Sonoma has
achieved for decades, but what the company will continue to accomplish
as it expands.

First Non-GMO Conventional Milk Half Gallons Now Available

As part of Clover Sonoma’s ongoing commitment to its customers, the
company has also restated its commitment to convert its conventional
fluid milk products to be Non-GMO Project Verified over the next two
years. The Non-GMO Project Verified seal provides clear and trusted
third-party testing and the highest standard in the world for non-GMO
avoidance. The first non-GMO conventional half gallon milk products are
on shelf today and the full line of conventional fluid milk products
will be transitioned by 2019.

About Clover Sonoma

Third-generation family owned and operated, Clover Sonoma is
recognized as a leader at the forefront of the dairy industry. The
Petaluma-based company in California’s beautiful Sonoma County was the
first dairy in the United States to become American Humane Certified, and
hold its partnership of family-owned dairy farms to a higher standard by
developing its own unique Clover Promise of Excellence (previously the
North Coast Excellence Certified program). Clover Sonoma is proud to
bring clean and delicious dairy products direct from our farms to its consumers.
The company’s passionate support of animal welfare, sustainable business
practices, and local community are hallmarks of the business. For more
information, please visit www.cloversonoma.com
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