DC Super Hero Girls Teams Up with Pop Sensation Fifth Harmony to Empower Girls
DC Super Hero Girls Take Center Stage in Music Video for Female
Empowerment Anthem “That’s My Girl”
BURBANK, Calif.–(BUSINESS WIRE)–Warner Bros. Consumer Products (WBCP) and DC Entertainment (DCE) today
announced a partnership with the award-winning, pop powerhouse Fifth
Harmony to collaborate on the first-ever DC Super Hero Girls music
video, showcasing the pop sensation’s new single, “That’s My Girl.” Featuring
Wonder Woman, Supergirl, Batgirl, Harley Quinn, Bumblebee, Poison Ivy
and Katana, the animated DC Super Hero Girls music video is
available for viewing on the official DC
Super Hero Girls YouTube channel.
“We all grew up with these strong female Super Heroes and it’s amazing
to see how they have come together to show girls that anything is
possible,” said the ladies of Fifth Harmony. “Our new single ‘That’s My
Girl’ is the perfect anthem for DC Super Hero Girls and we are
excited to team up with our new squad on this video to inspire young
girls everywhere to feel powerful, strong and super.”
“That’s My Girl” is the newest single off Fifth Harmony’s recently
released album 7/27, named after the day the group first formed,
which has received rave reviews from critics and fans alike. The video
for “That’s My Girl” can be watched on the official DC
Super Hero Girls YouTube channel and the song is available to
download on all major music services.
“The members of Fifth Harmony are powerful role models for their
millions of young fans and their anthem ‘That’s My Girl’ aligns
perfectly with the DC Super Hero Girls mission to build character
and promote confidence among young girls worldwide,” said Pam Lifford,
President, Warner Bros. Consumer Products. “We are thrilled to
collaborate with Fifth Harmony to celebrate our shared message of girl
power.”
DC Super Hero Girls harnesses the power of the world’s most
iconic female characters from DC, including Wonder Woman, Supergirl, and
Batgirl, as they learn to hone their super powers in a high school
setting. This all new universe offers young fans the chance to play,
watch, read and be inspired to discover their full super power potential.
Join DC Super Hero Girls and Fifth Harmony to show your girl
power on Instagram, Twitter and Facebook – #DCSuperHeroGirls
#GetYourCapeOn.
The DC Super Hero Girls product assortment that includes
everything from toys to costumes, apparel to accessories, publishing to
stationery, and more is currently available at retailers and online
around the world.
About DC Super Hero Girls
DC Super Hero Girls centers on the female Super Heroes and
Super-Villains of the DC universe during their formative high school
years—prior to discovering their full super power potential. Featuring a
completely new artistic style and aesthetic, DC’s icons such as Wonder
Woman, Supergirl, Batgirl, Harley Quinn, Bumblebee, Poison Ivy, Katana
and many more, make their unprecedented teenaged introduction. Each
character has her own storyline that explores what teen life is like as
a Super Hero, including discovering her unique abilities, nurturing her
remarkable powers and mastering the fundamentals of being a hero.
DC Super Hero Girls is a fun, immersive world that encourages
girls to discover their own super-heroic potential with new animated
shorts, TV specials, and made-for-video movies; as well as a merchandise
program across all categories, and more. Random House Children’s Books
continue to expand on its portfolio of middle-grade novels, with author
Lisa Yee; and DC continues to create original graphic novels, with
writer Shea Fontana – both publishing programs bringing the DC Super
Hero Girls universe to life in all-new stories that expand the world
from what is featured in the animated content. Fans can discover more at DCSuperHeroGirls.com
and through dedicated social media platforms, including YouTube,
Facebook and Instagram.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is
one of the leading licensing and retail merchandising organizations in
the world.
About DC Entertainment
DC Entertainment, home to iconic brands DC (Superman, Batman, Green
Lantern, Wonder Woman, The Flash, etc.), Vertigo (Sandman, Fables, etc.)
and MAD, is the creative division charged with strategically integrating
across Warner Bros. and Time Warner. DC Entertainment works in concert
with many key Warner Bros. divisions to unleash its stories and
characters across all media, including but not limited to film,
television, consumer products, home entertainment, and interactive
games. Publishing thousands of comic books, graphic novels and magazines
each year, DC Entertainment is one of the largest English-language
publishers of comics in the world.
Press materials are located at: wbcpmedia.warnerbros.com
DC SUPER HERO GIRLS and all related characters and elements © & ™ DC
Comics. (s16)
Contacts
Warner Bros. Consumer Products
Stephanie Clark
818.954.7308
stephanie.clark@warnerbros.com
or
B/HI
on behalf of WBCP
Molly Quiring
310.694.3021
molly_quiring@bhimpact.com
