DishLATINO Named “Top Marketer to Hispanic Audiences” at Portada Hispanic Advertising and Media Awards
ENGLEWOOD, Colo.–(BUSINESS WIRE)–DishLATINO has been recognized as the “Top Marketer to Hispanic
Audiences” at the Portada Hispanic Advertising and Media Awards, which
took place on September 17 in New York City.
The award is a recognition of DishLATINO’s successful campaigns to date,
including those featuring actor/ writer/ director/ producer Eugenio
Derbez. DishLATINO first introduced Derbez as the new brand spokesperson
in the fourth quarter of 2014 through a series of TV ads that chronicled
his move from Mexico to the United States. Those ads were known as “aeropuerto,”
“taqueria”
and “instalación.”
Adding to the story was a digital ad spoofing Jean-Claude Van Damme’s
famous “Epic
Split.”
DishLATINO went on to feature Derbez in a series of spots highlighting
the brand’s soccer offering, including the TV ad “Cancha,”
and the viral “streaker” digital campaign. Streaker launched with an
April Fool’s stunt featuring a “leaked” cell
phone video of an unidentified fan streaking across the field. After
generating significant buzz, DishLATINO revealed that the streaker was
in fact Derbez
and allowed viewers to choose from three alternate endings. DishLATINO
also created several direct response TV ads, some of which featured
Derbez’s legendary character Aaron
Abasolo.
“We are committed to delivering the best entertainment experience to
Hispanic consumers living in the U.S., and our marketing is designed to
connect with this audience in a way that is both relevant and
entertaining,” said Alfredo Rodriguez, vice president of DishLATINO. “We
are honored to be recognized by Portada for our work to engage this
important, growing audience.”
“The Top Marketer to Hispanic Audiences Award is given to client side
marketers who have substantially contributed to the quality of Hispanic
marketing as a discipline over the last twelve months,” said Marcos
Baer, publisher of Portada. “DishLATINO executed innovative Hispanic
marketing campaigns with strong results.”
DishLATINO developed these campaigns with agency support from
Miami-based Marca
and Havas
Worldwide Chicago.
About Portada
Portada, www.portada-online.com,
is the leading source of news and analysis on the Latin Marketing and
Media space. Portada offers world-class news and intelligence through
audited online, print and conference vehicles to highly targeted
audiences. Portada’s mission is to help professionals in Business and
Media understand and reach Hispanic consumers in the U.S. The Portada
team is very passionate about producing high-quality independent content
that helps drive forward the Latin Marketing and Media space.
About DishLATINO
DishLATINO is the market-leading suite of English and Spanish language
programming packages in the United States. It offers its customers more
than 40 Spanish-language news, entertainment, and sports channels in
combination with DISH’s broad English-language programming lineup of
more than 200 channels. DishLATINO customers can receive the Hopper, the
industry’s most awarded DVR, and take advantage of in-language customer
service as well as payment options such as FlexTV, a no-term contract,
prepaid pay-TV product.
About DISH
DISH Network Corp. (NASDAQ: DISH), through its subsidiaries, provides
approximately 13.932 million pay-TV subscribers, as of June 30, 2015,
with the highest-quality programming and technology with the most
choices at the best value. Subscribers enjoy a high definition line-up
with more than 200 national HD channels, the most international
channels, and award-winning HD and DVR technology. DISH Network
Corporation is a Fortune 250 company. Visit www.dish.com.
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Contacts
DISH
Karen Modlin, 303-723-1850
karen.modlin@dish.com
