Faith and Family Streaming Channel Targeting Moms and Faith Outlets
LOS ANGELES–(BUSINESS WIRE)–Cinedigm Corp. (NASDAQ: CIDM) has partnered with Rakuten Affiliate
Network, a division of Rakuten Marketing, to create a national affiliate
marketing program for the Company’s OTT streaming service Dove Channel.
The partnership will provide Cinedigm with access to a unique network of
quality publishers, alongside market-leading tools to acquire and retain
new customers, increase revenue and maximize ROI.
Dove Channel serves the faith and family audience, offering a
wide variety of content from meaningful mainstream movies, independent
films and documentaries, to heartwarming TV series and children’s
programs. All of Dove Channel carefully curated content reflects
the time-honored standards of The Dove Foundation and its trusted Faith
& Family Seal of Approval. The OTT channel offers a proprietary rating
system and family filter tool that allows parents to customize viewing
preferences for their families.
Cinedigm has chosen Rakuten Affiliate Network to exclusively handle the
affiliate marketing program for Dove Channel. Through the partnership
the company supports Rakuten Affiliate Network’s position as the number
one affiliate network. The partnership showcases the quality of Rakuten
Affiliate Network’s extensive network of publishers and Cinedigm’s
confidence in facilitating long-term and profitable partnerships.
“Affiliate marketing can be a powerful part of the customer acquisition
strategy,” said Erick Opeka, EVP, Digital Networks, Cinedigm. “As Dove
Channel continues to out-perform our expectations, we are confident our
partnership with Rakuten Affiliate Network, the world’s number one
affiliate network, will ensure our healthy and rapid growth.”
The Dove Channel affiliate program is co-managed through Rakuten
Affiliate Network and Dove Channel’s internal marketing team.
ABOUT DOVE CHANNEL:
Dove Channel was developed in response to caring consumers who want to
make informed choices when selecting entertainment. New streaming
technologies make it challenging to locate films that do not offend your
sensitivities or violate your values. Dove Channel provides a safe
walled-garden with hundreds of movies and TV Series that reflect the
time-honored standards of The
Dove Foundation, known for its trusted Faith & Family Dove
Seals of Approval. As a member, consumers take advantage of our
unique Customization Tool which gives you complete control by selecting
the type of entertainment that exactly fits your tastes and personal
Cinedigm is a leading independent content distributor in the United
States, with direct relationships with thousands of physical retail
storefronts and digital platforms, including Wal-Mart, Target, iTunes,
Netflix, and Amazon, as well as the national Video on Demand platform on
cable television. The company’s library of films and TV episodes
encompasses award-winning documentaries from Docurama Films®, next-gen
Indies from Flatiron Film Company®, acclaimed independent films and
festival picks through partnerships with the Sundance Institute and
Tribeca Films and a wide range of content from brand name suppliers,
including National Geographic, Discovery, Scholastic, NFL, Shout
Factory, Hallmark, Jim Henson and more.
Additionally, given Cinedigm’s infrastructure, technology, content and
distribution expertise, the Company has rapidly become a leader in the
quickly evolving over-the-top digital network business. Cinedigm’s first
channel, DOCURAMA, launched in May 2014, and is currently available on
iOS, Roku, Xbox and Samsung, with additional platforms currently being
rolled out. Cinedigm launched CONtv, a Comic Con branded channel in
partnership with WIZARD WORLD, on March 3, 2015. The Company’s third OTT
channel, DOVE CHANNEL, launched on September 15, 2015 and is a digital
streaming subscription service targeted to families and kids seeking
high quality and family friendly content approved by Dove Foundation.
Cinedigm™ and Cinedigm Digital Cinema Corp™ are trademarks of Cinedigm
ABOUT RAKUTEN MARKETING:
Rakuten Marketing is the global leader in omnichannel marketing,
delivering its vision of driving the omni experience – marketing
designed for a streamlined customer experience. Offering an integrated
strategy that combines consumer centric insights with e-commerce
expertise, Rakuten Marketing’s omnichannel services include Rakuten
Affiliate Network (formerly LinkShare), Rakuten Display, Rakuten Search
and Rakuten Attribution.
Operating as a division of Rakuten Inc. (4755: TOKYO), one of the
world’s leading Internet service companies, Rakuten Marketing is
headquartered in New York City, with additional offices in Australia,
Brazil, Japan, the United Kingdom, and throughout the United States.
Follow us on Twitter or learn more at http://rakutenmarketing.com.