DQ® System Launches Snack Attack with New DQ Bakes!® Snacks Menu

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DQ snacks menu revolutionizes snacking with its first-ever oven-hot
snack menu including soft pretzels with zesty queso, potato skins and
snack melts all for under $2

MINNEAPOLIS–(BUSINESS WIRE)–Continuing to emerge as a leader in the quick-service restaurant
industry, the Dairy Queen® brand today unveiled
a new line of oven-hot snacks, a first in the quick-service restaurant
category. With the introduction of the DQ Bakes!®
Snacks Menu,
the brand meets the needs of today’s on-the-go consumer
looking for higher quality snacking options such as soft pretzels with
zesty queso, potato skins and snack melts – all offered under $2 for a
limited time at participating locations.


Get your snack on with the one-of-a-kind, queso-dipped, bacon-loaded,
oven-melty snacks.

  • Soft pretzel sticks with zesty queso: Three soft pretzel
    sticks, served hot from the oven, topped with salt and served with
    warm zesty queso dipping sauce.
  • Potato skins: Potato skins served hot from the oven filled with
    zesty queso cheese sauce, bacon bits, cheddar cheese and seasoned with
    a dash of salt & pepper.
  • Buffalo chicken snack melt: Grilled chicken, buffalo sauce,
    ranch dressing and melted cheddar cheese inside a tortilla toasted to
    perfection.
  • Chicken bacon BBQ snack melt: Grilled chicken, BBQ sauce, bacon
    and melted cheddar cheese inside a tortilla toasted to perfection.

The new DQ Bakes! Snacks Menu is the first menu enhancement to
come out of the DQ Bakes! Institute. The DQ Bakes!
Institute was established in 2015 to inspire, develop and enhance
innovation from the DQ kitchen. The DQ Bakes! Institute
creates new and unique taste experiences Fans can’t get anywhere else
and made-to-order innovations served straight from the DQ oven.

“In developing the DQ Bakes! Snacks Menu, it was important for us
to show these items are not simply smaller versions of products we
currently offer like others routinely do in our category,” said Barry
Westrum, Executive Vice President of Marketing for American Dairy Queen
Corporation (ADQ). “Instead, they are two brand new snacks created with
distinct cravings in mind. We know Millennials enjoy snacking throughout
the day and relied on that insight to create a high-quality menu
specifically made for snacking. Our snack menu continues to prove that
the DQ brand truly listens to our Fans when creating new menu
items.”

Recent studies show the average adult attention span comes in at just
2.8 seconds1, paving the way for shorter bits of information
that can be quickly consumed –referred to as “snackable content.” To
introduce its new snacks menu to Fans, the Dairy Queen brand
partnered with Mashable to turn its Fans into “snackable content” with a DQ-branded
GIF booth in New York City.

Planted in the middle of Union Square Park in Manhattan, the Dairy
Queen
brand, a Berkshire Hathaway (NYSE: BRK.A and BRK.B) company,
attracted more than 1,500 Fans to sample the new menu, create snackable
GIFs and instantly share through their social channels using #SnackMeDQ.

Fan feedback included: “This GIF booth is making my day! I love sharing
GIFs like these with my friends,” “The potato skins are delicious! They
taste like something I’d order at a sit-down restaurant,” and “The queso
has the perfect amount of spice; I can’t wait to have more at my Dairy
Queen
store.”

In addition to the Snacks Menu, the brand is also unveiling a new
sandwich from the DQ Bakes! Institute, the Artisan-style Philly.
The Philly features warm, thinly sliced steak, Monterey Jack cheese,
flame-roasted red and green peppers and onions, all served hot from the
oven and served on an artisan-style basil cheese focaccia roll. Through
innovations from the DQ Bakes! Institute, the brand continues to
serve up one-of-a-kind flavor combinations only possible at DQ
restaurants.

Fans can connect with DQ on Twitter using #LOVEmyDQ and at
twitter.com/dairyqueen. Visit the DQ Facebook fan page, and become a
friend at facebook.com/dairyqueen. Follow the DQ brand on Instagram
@dairyqueen.

About IDQ

International Dairy Queen, Inc. (IDQ), based in Minneapolis, Minn., is
the parent company of American Dairy Queen Corporation (ADQ). Through
its subsidiaries, IDQ develops, licenses and services a system of more
than 6,700 locations in the United States, Canada and more than 25 other
countries. IDQ is a subsidiary of Berkshire Hathaway Inc. (Berkshire),
which is led by Warren Buffett, the legendary investor and CEO of
Berkshire. For more information, visit DairyQueen.com.

1 http://www.inma.org/article/index.cfm/49968-the-average-adult-attention-span-is-seconds-roughly

Contacts

Dairy Queen
Anita Strohm, 816-810-2830
astrohm@crossroads.us
or
Maggie
Miller, 618-334-7891
mmiller@crossroads.us